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START A BONFYRE: CREATING COMMUNITY EXPERIENCES
Fred BendañaSVP of Creative Producers Group
Chris DornfeldPresident of Bonfyre
Sharing content with everyone is not the same as communicating with people who matter
For thousands of years we told stories to one
another
fMail allowed our conversations to
cover great distances
Telephones enabled
conversations to occur in real time
Social networks allowed us to
“share” instantly with everyone
Bonfyre is an engagement platform that is equally valuable to people and organizations
Bonfyres can be customized with dozens of advanced features to tailor-fit for a particular use case.
Each bonfyre is a private social network for real-time chat, photo and video sharing.
The results: 3x-5x higher participation rates vs. intranets or other social platforms
30% to 60%
10% to 20%
People Sharing Content
Bonfyre Others
Join our bonfyre for EVENTtech 2014!
Download the App on your
Smartphone
Create an account Select “find” a Bonfyre
Search for “ EVENTtech ”
and join!
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Start by building community Connecting people with what they care about
Connect people with what they care about and keep initial interactions focused on fun (build community)
Start conversations to help people move out of their comfort zone (focus on human engagement)
Use surveys and data to inform conversation, improve ROI and increase opportunities for better engagement
Creating positive relationships and happiness increases all metrics of success
Turnover
People with friends at work are 7X less likely to
leave
Productivity
Google has increased productivity by 37% by
focusing on making employee happier
Innovation
Happy people are significantly more
innovative
Revenue
Companies with a majority of employees
who are engaged produce 400% more revenue
The Brown Shoe CompanyCase Study
The Brown Shoe Company is challenging their people to act with insight, speed, and humanity
Goal: Shift to high-performing, empowered and engaged
Strategy: Stop talking about culture, get employees involved and win their hearts and minds
Introduce new tools, new language, and start connecting and re-imagining the employee experience – in person and virtual
b
Engagement Agency
Technology Partner
We started with one email invitation and a little bit of mystery
Added thoughtful messaging to build interest and trust
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15 days before the meeting
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500 participants
7,043 opens
574 content uploaded
20% people sharing content
50% of HQ joined the bonfyre in 5 days with 1 email, 3 posts and 400 pints of ice cream
We introduced new ideas and new resources
New employee nomination form
What inspires you?
What will you share?
An event focused on extending the interactive experience
An energetic, fun experience that gave people a voice
And allowed people to interact with their company and leadership in a whole new way
Employees began to embrace bonfyre and share their story
Send-offs Hobbies Family Community
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750+ participants
34,187 opens
3,433 content uploaded
33% people sharing content
43 additional bonfyres
A remarkable level of engagement and ROI
20 days before the meeting
First 30 days after the meeting
Why are we having success leveraging Bonfyre?
Convenient
Familiar technology that is easy to use and at everyone’s fingertips
Thoughtful strategy
Developed virtual and real experiences that connected people and
gave them a voice in the process
Content
Great content that was fun, relevant and
engaging
Real time
People have different emotional connection to
real time content
What is next?
Integration of virtual and real experiences beyond digital agendas
Event experiences that are ongoing and much more interactive
Companies that listen, change and connect people to what they care about
Questions and Answers
Keep sharing and connecting on Bonfyre
Chris DornfeldPresidentBonfyre
w. www.bonfyreapp.comp: 314.446.6320e: [email protected]
Fred BendanaSenior Vice PresidentCreative Producers Group
w. www.creativeproducersgroup.com p: 314.367.2255e: [email protected]
