Audience Feedback:What have you

learned from your audience feedback?

We started off our audience feedback by preparing some questionnaire forms for our fellow class mates, families and our school peers to have a look at the products we produced, i.e. magazine cover, teaser poster and teaser trailer. With this, we created three separate surveys on survey monkey, which we sent round the links via e-mail for people to fill out. We decided that if we had three separate surveys for all of our products we can work on any changes or suggestions for each of them separately. Where we had many different options to chose from for the teaser poster and magazine cover, we were left undecided, so we managed to have them all set up for people to give their honest opinions about what ones would be best for our campaign.

How did we start?

Three separate surveys:Teaser Poster

Magazine Cover

Teaser Trailer

Each of us in the group all designed a magazine cover, in which we all had the choice to chose one to be part of our campaign. In order for us to know what one we would like to choose, we asked around, using our surveys and other technology devices to get different opinions. We took into consideration the different ideas and suggestions people had, and decided to go with the Empire magazine cover, which we and many others thought suited our trailer very well. Although, each of us dedicated our magazine covers to different Empire and Sight and Sound covers, therefore when making the final decision it was quite tough because each of us fitted the conventions of a magazine cover very well, but due to the feedback it was clear on what one to use.

MAGAZINE COVER IDEAS

https://www.surveymonkey.com/analyze/GjMAJMo1fHDVKXceDBQCrgEQHAGjPJ6q1_2BOXZG2tj8w_3D

We decided to ask around about the magazine cover in different ways, i.e. WhatsApp, because it was an easy way to get hold of our friends and ask for their opinions. This was really helpful because it added to our ideas of what magazine cover to chose from, and with the feedback coming from different areas it made our decisions a lot easier. By telling us it meets our audience means we stuck to what we needed to and it was successful. Also, the link above is one of the survey responses for our magazine cover, after we had chosen it, and it is all good feedback, i.e. saying they would purchase it and it meets all magazine cover conventions etc. This had an impact on the rest of our campaign because know we know some people are already starting to like it, and therefore their feedback will have a good impact on us.

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With our teaser poster ideas, we again all sketched one out which we thought would be suitable to represent our trailer and add to our campaign. We asked around a few people to get some ideas and suggestions and everyone we asked seemed to prefer the one Holly had designed. We as a group also agreed with the decision of using Holly’s sketch because we thought this poster didn’t give away too much and left a huge enigma for the audience about what is happening. The feedback we got from the people we asked was similar, as they had said “No one knows why there are hands around her face” and many more questions which is what made this poster the best one for it. Also, some people who wouldn’t understand the terminology for this, had said “Why are her eyes black, I really want to find out!!” So we took this feedback into consideration and come to the assumptions that we had left questions on our trailer for people wanting to find out.

TEASER POSTER IDEAS

After we had chosen the teaser poster which we would like to chose for our campaign, we sent out some surveys to try and get feedback to see whether or not people agree with our decision. After we got the feedback from all four of what one to choose, we went with the one that had the most enigmas and was eye catching, but we had to see if people agreed with us, so we sent out a few forms for people to give their honest opinions after looking at our chosen teaser poster.

When considering ideas for our teaser trailer, we all had different suggestions, which left us undecided on what to do in our teaser trailer. However, we knew that if we asked around and got some advice about what we could do in a trailer based around four girls, it will become easier for us to work with. It became recognisable that each of us had the same idea of a setting in mind, which left the feedback quite easy to who we asked because that decision was already made up.

TEASER TRAILER

• After we had chosen the perfect way to set out our trailer, we again sent out some surveys for people to respond to. When we got the feedback we did, we knew we had been successful in the context of it. Before we had finished the trailer, we asked around to a few people to see what sort of idea would be best.

We did get some more feedback for our trailer, just before we sent out the surveys, this is so we could have a better idea of what to base the trailer on. This made it more clearer for us to understand what our target audience would much rather prefer in a supernatural thriller film. So therefore within our trailer we took into consideration what people had suggested, and came up with the idea we did, in order to suit our audience and our campaign. With having the idea of using the ‘ouija board’ we thought would be good because like common thriller films, it is something that happens quite frequently, with the teenage girls doing something they shouldn’t and having something bad happen to them. This is why we asked majority of people in our age group because where our film is targeted to this specific age group, i.e. 15-30 we knew with their opinion and input, our trailer would be suited more to them.