Engaging the Public Online? Jounalism and Social Media

THE RELATIVE IMPORTANCE OF TWITTER INTHE INTERACTION WITH THE AUDIENCE.Comparative Study between Catalan and Belgium Media

Susana Pérez-Soler and Josep Lluís Micó Sanz (URL)School of Communication and International Relations Blanquerna Universitat Ramon Llull10th November 2016

LITERATURE REVIEW

PRACTICAL RESERACH

METHODOLOGY

RESULTS

CONCLUSIONS

Internet alters the journalistic production process in all areas

THEORETICAL FRAMEWORK

THEORETICAL FRAMEWORKTHEORETICAL FRAMEWORK

The traditional separation between producers and audiences disappears: the roles can be easily exchanged

THEORETICAL FRAMEWORK

Journalists should adopt new skills

When the Public Speaks, Do Journalists Listen? Audience Participation through TwitterPRACTICAL RESERACH

- Two-weeks observation of the journalists at newsroom

- 24 in depth interviews to different roles, from editors in chief to journalists and social networks managers

- Own model to study the official Twitter accounts: DIP

METHODOLOGY

- Diffusionown content

- Interactionpictures / videos surveysreviewschats

- Promotionoffer subscribersattracting new subscribersgifts

METHODOLOGY: DIP

METHODOLOGY

A mix of methodology, quantitative and qualitative methods, allows comparingwhat journalists says and what journalists do

Journalistic uses of Twitter in the process of production and distribution of news

- Production processSearch and documentation issuesContact sources

- Distribution processDissemination of own contentPromotion of the media and the personal brand of journalistInteraction with audiences

RESULTS

RESULTS

Twitter as a personalised news agency

RESULTS

Twitter as a tool to contact sources

RESULTS

93%

2% 5%

DifussionInteractionPromotion

99%

1%


RESULTS

RESULTS

96%

3% 1%


RESULTS

90%

2% 8%


RESULTS

67%

22%

11%


The myth of digital conversation

CONCLUSIONS

SIMILARITIES AND DIFFERENCES- In the production process, the search and documentation of issues is

the practice most consolidated.- Journalists turn to official sources to cover expected events, while

they turn to Twitter and other social media to cover unexpected events.

- In the distribution process, the dissemination of own journalistic contents through Twitter is the main use they give to this tool in the four studied newsrooms.

- Promotion and interaction are less common uses.

CONCLUSIONS

SIMILARITIES AND DIFFERENCES- Catalan journalists use Twitter in their working routines

much more than Belgium journalists. - Catalan Media tweet more than Belgium Media: 10 tweets

per hour in front of 2 or 3 tweets per hour, respectively.

CONCLUSIONS

New skills: listen to audiences is fundamental for the survival of journalism

CONCLUSIONS

“ We are in an interregnum in which the old ways of doing things do not work and new ones are not yet invented ”

ZYGMUND BAUMAN

THANK YOU VERY MUCHSusana Pérez-Soler and Josep Lluís Micó Sanz (URL)School of Communication and International Relations Blanquerna Universitat Ramon Llull10th November 2016

Contact details:@[email protected]