Energizing People’s Work: Transforming Organizations through Gamification

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Softnet Austria in Cooperation with teamfreiheit.info

Energizing People’s Work:Transforming Organizations

through Gamification

Johannes Schantl

Authors: Bernhard Peischl (Softnet Austria), Johannes Schantl(Softnet Austria) and Andreas Holzinger (Medizinische Universität

Graz)

Vienna, 29nd Aug 2014

Johannes Schantl Vienna, 29nd Aug 2014 ICE-B 2014 Paper Presentation1 / 19

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Outline

1 Introduction and Motivation

2 Gamification in Enterprise and NGOs

3 Case Studies

4 Conclusions and Open Challenges

5 Discussion


Introductionand Motivation

Gamification inEnterprise andNGOs

Case Studies

Conclusionsand OpenChallenges

Discussion

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Case Studies


Discussion

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Gamers statistics

This generation played more than "10000" hoursvideo games by the age of 21 [McGonical, 2010].

The average gamer is 31 years old, around 25%are over 50 [ESA, 2014].

48% of the gamers are female [ESA, 2014].




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Discussion

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Gamification Definition?

Gamification is the use of game elements withinnon-game contexts to engage users and solveproblems.




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Five Game Mechanics[Ammy Jo 2012]

Feedback: Game Feedback (e.g., progress bar,improvement statistic), Social Feedback (e.g.notification, retweets)Points: Game Points, Social Points (e.g.,YouTube ratings or number of views). Leaderboards and Levels.Collecting: Collecting twitter friends, card sets,etc. Tendency to complete set e.g., Linkedinprogress bar.Exchange: Structured social interactions e.g.,conversations, trading, gifting, commenting.Customization: Personal expression, e.g.,interface customization




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Outline



3 Case Studies


5 Discussion




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Discussion

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Gamification in Enterprise

Classical enterprise applications (e.g., CRM,sales software, resource planning) can benefitfrom Gamification in four areas [Maan 2013]:

Benefits of Gamification in

Enterprise

Engage Employees

Enhance Productivity

Improve Efficiency

Drive Innovations

Maan, J. (2013), ’Social Business Transformation through Gamification.’, CoRRabs/1309.7063 .




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Gamification in NGOs

Supporting direct Democracy with the help ofGamification, by activating users to

sign online Petitions,participate in real world Demonstrations,send Emails/Letters to Politicians.




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Outline



3 Case Studies


5 Discussion




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Teamfreiheit.info Community

Gamified start-up human right communityenriched with social elements (e.g. friendsnetwork, user timeline) with 3 major goals:

Engaging citizens to perform hero actions (e.g.signing petitions, send emails to politicians, go toevents),

get in contact with other community membersand form local groups,

informing users about topics concerning freedomand the teamfreiheit.info activity.

community.teamfreiheit.info




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Teamfreiheit.info Community - HeroActions




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Teamfreiheit.info Community - Gameelements




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Teamfreiheit.info CommunityGame mechanic Teamfreiheit CommunityCollecting Items Hero actions, News, BadgesPoints Game Points: For doing hero

actions. Social points: likes,friends.

Feedback Game Feedback: Notificationsfor getting points, badges, levelup. Social Feedback from shar-ing, likes, comments.

Exchange Direct messages, comments,add friends

Customization Profile

community.teamfreiheit.infoJohannes Schantl Vienna, 29nd Aug 2014 ICE-B 2014 Paper Presentation

14 / 19



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Safebook

Safebook is a social business platform, a kind of"Facebook for the Enterprise".




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SafebookGame mechanic SafebookCollecting Items Todos, notes, activities, working

times, files, i-TweetsPoints number of todos, notes, activi-

ties, files and i-Tweets, workingtime, followees, ratings

Feedback Progress bar of work, statisticsregarding the working artefacts

Exchange comments, sending direct mes-sages

Customization profile, customizing projects




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Outline



3 Case Studies


5 Discussion




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Conclusion and Open challenges

Gamification is a powerful tool to unleash a lot ofadditional energy within users and can beapplied to many applications to make them moreengaging and more fun.

There is a trend that Gamification is only reducedto points, badges, leaderboards, but the use ofGamification must be carefully designed to get areal benefit out of it.




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Thank you for your attentionAny questions?


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Energizing People’s Work: Transforming Organizations through Gamification