06/04/2016

Presenter

Demetrios PYRROSPresident

EENA

Use of social media during Paris attacks

EENA Conference 2016 – Plenary Session

Use of social media during Paris attacks

List of speakers

Chair: Demetrios Pyrros, President, EENA

➢ Benjamin Cazenoves, Citizen, Survivor from the attack at

Bataclan concert hall;

➢ Caroline Langlade, Citizen, Survivor from the attack at Bataclan

concert hall and Vice-President of the “Life for Paris” association;

➢ Benoît Tabaka, Citizen, Witness of the attack at Bataclan concert

hall;

➢ Sylvain Lapoix, Citizen, Creator of the #porteouverte hashtag;

➢ Tom Tarantino, Public Policy Manager, Twitter;

➢ Alexandre Alaphilippe, Social Media expert;

➢ Iratxe Gomez, Virtual Operations Support Team (VOST) expert,

co-Chair, EENA Operations Committee.

2

Use of social media during Paris attacks

“ I am still at the Bataclan. 1st floor. Severely injured!Launch the assault as quick as possible. There aresurvivors inside. They kill everyone. One by one. 1stfloor quickly !!!”

3

Use of social media during Paris attacks 4

Use of social media during Paris attacks 5

“Many gunshots being fired at theBataclan.”

Use of social media during Paris attacks 6

“Those who can open their doors, geolocalise yourtweets + #PorteOuverte (open door) to indicate thesafe places. #shooting #Paris”

➢ The #PorteOuverte hashtag was used more than200,000 times in two hours.

Use of social media during Paris attacks

Twitter and the Paris/Brussels attacks

7

Twitter’s Tools

1. Retweets from Twitter Accounts

2. Ads for Good (NGO only)

3. Tweets from VIPs

4. Twitter Prompts

5. Donate Now Button

6. Moments/Vine/Periscope

7. Twitter Data

Use of social media during Paris attacks

Twitter and the Paris/Brussels attacks

8

@PrefPolice

24 Hour Prompt:

4 Platforms in French

2.6M Impressions

14% Click Through Rate

Followers:

35,838 - Before Prompt

+144,814 - During Prompt

240K - Followers Today

@CrisisCenterBE

6 Day Prompt:

4 Platforms in French,

English, and Dutch

400K+ Impressions

13% Click Through Rate

Followers:

46,057 - Before Prompt

+45,041 - During Prompt

92.4 - Followers Today

Use of social media during Paris attacks

Use of social media by emergency services

9

Use of social media during Paris attacks

Social Media and Paris attacks

➢ 2 important phases :

▪ Information phase : people want to know what is happening, looking forreliable sources

▪ Organisation phase : people want to gather to provide some help

➢ 3 uses of social media in emergency situations:

1. Quickly give safety instructions and help to follow the good stakeholders:

1. Spread good and fact-checked information to avoid rumours2. Coordinate local actions and crowd-seed information through volunteers

(like VISOV)

10

"[#rumours] Do not pass on false information. Only follow the official accounts @Place_Beauveau @prefpolice @Pnationale"

Use of social media during Paris attacks

Virtual Operations Support Teams

➢ What are VOST teams?o Teams of trusted agents who lend support on-line

and via social media to those who may otherwisebe overwhelmed by the volume of informationgenerated during emergency or crisis situations;

o Formed mostly by experts in public safety,communications and IT, and supported by anexpanding network of VOST influencers;

o Backed by international network in Europe, theAmericas and Oceania.

➢ How can they help?o They do Civil protection on-line and are activated

to perform specific functions in support of affectedorganisations & jurisdictions.

➢How do they work?o Establishing formal agreements with Emergency

Services and Public Authorities at different levels.

o Self-activated or activated upon demand, activitiesinclude:

▪ Social Media Analysis for collection andfiltering of information to be relayed toauthorities in a structured way;

▪ Detect and fight hoaxes;

▪ Provide useful and educated advice, etc.

11

Use of social media during Paris attacks

Traditional media during Paris attacks

12

Use of social media during Paris attacks 13

Use of social media during Paris attacks

Social media during Paris attacks

14

Use of social media during Paris attacks

Thank you for your attention!

15