©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

INSTAGRAM@insomniacevents

@edc_lasvegas

@beyondwland

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

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Taking things in-house

Make it about the experience

Provide first hand information

Be there for the fans

Do not have dark channels

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

Content

Eye Catching, Epic Shots

Headliners

Attractions

Informative

#Wellness101 (Safety)

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

Drive Excitement

through Engagement

Short & concise

Engage our core audience

Drive excitement and hype

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Hashtags

Build your brand through hashtags

#TotemTuesday

#FestivalGoals

#FestFriends

#FestieBestie

#Wellness101

#ComeInPeaceOrDontComeAtAll

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

Don’t be lazy

Play to each platform’s strength

DO

DON’T

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@BeyondWland

Instagram videos created to promote

Beyond Wonderland

Showcase Insomniac culture

& mindset

Educate fans

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

Instagram – Beyond Wonderland

*The one month image and video was shared across all Wonderlands with tagging @beyondwland

21,000

22,000

23,000

24,000

25,000

26,000

27,000

28,000

1/2

8

1/2

9

1/3

0

1/3

1

2/1

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0

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1

2/1

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2/1

3

2/1

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2/1

5

2/1

6

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2/1

8

2/1

9

2/2

0

2/2

1

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2/2

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@beyondwland • Campaign Follower Growth • February 2015

Lineup Announce

Festival Season

Beyoncé Beyond

One Month

©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved©2015 Insomniac Holding, LLC | Confidential | All Rights Reserved

Drive off Instagram

Drive users to bio for links

Promote other platforms

- Snapchat

- Mobile App

- Insomniac.com

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Instagram Trend@insomniacevents @edc_lasvegas @beyondwland

LIKE TRENDS

COMMENT TRENDS

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Looking Ahead

Keep Learning

More videos

More analytics

Drive more user engagement