Embed Size (px)
DESCRIPTION
A few simple tips to remember while you do your own social media, can be very useful if you don't wish to outsource the process and manage it on your own initially!!
Citation preview
Social Media Made fun!
Some great ideas on how you can do your online
marketing.
Always start with Studying
1. Your competitor's social media strategy
2. List of communities and forums that are
relevant for you
3. The “how to’s” of any channel you want to use
for social media.
4. Case studies
Aim- focus on likes as well as “talking about of the page”
Daily Updation (2-4 posts) :
• This would include links to blog, featuring our work, catchy visuals,
one daily activity like Term of the day, what’s hot, quotes and so on.
• Daily 2-3 posts• Keep one daily activity. Ex Our quote of the day with a catchy visual• Don’t only talk about yourself, post good content, articles from others
to draw their attention to your page.• Tag people in pictures, tag yourself on different pages when you
identify with something that they’re saying.• Interaction in various communities• Wish birthdays
• Testimonials
• Advertise about your offerings
Contests with attractive rewards :
Writing contest
•Meme contest
•Fill in the blank contest
•Give- Away’s
•Liking other similar pages and creating your presence across
different Facebook communities by increasing our interaction
Twitter Marketing
•Getting followers
•Interacting with our TG
•Increasing our mentions and retweets
•2-4 tweets daily
•Twitter Contests
Strategy
• Interaction (2-way) ex. Thank you for the follow etc• Mention people and talk to them• Organize contests from time to time.• Follow people who follow you• Participate
Getting repins and followers and building your brand name.
How?
• Have category specific Boards
• Have well-defined pinterest strategy
• Repin popular posts
• Always follow your competitor apart from the categories
that you want to venture into.
• Experiment by posting on different times of the day to
conclude at which time you get the best response
• Always have generic boards like “Things we like” ,
“morning quotes” etc.
Blog• Create a blog by the same URL on different portals like blogger,
wordpress amd tumblr. All of these will feature the same content
in the initial stages.
• All blogs should be linked to social media channels and also to
one another (see widgets if you are using wordpress)
• Hyperlink
• Interlinking keywords within a post that can redirect to similar
content within the blog
• Register on bloggers portals like Blogadda, bloglovin, IFB (for
fashion), FBAI (food bloggers) etc.
• Always have a picture gallery or guest bloggers column.
Thank you!!
For trainings, consultancy and social media projects
contact Social Pinata.
Kritee (Content Partner)
Nishtha (Creative Partner)
