U N I V E R S A L M U S I C G R O U P

D I G I TA L S T R A T E G Y

B I G I D E A , T I T L E O F T H E C A M PA I G N

“ D R E A M L A N D O F M U S I C ”

E X C I T I N G I N S P I R I N G

O P P O R T U N I T Y M U LT I C H A N N E L

TA R G E T A U D I E N C E

• M U S I C L O V E R S / FA N S • I N D I E A R T I S T S / M U S I C I A N S / V O C A L I S T S

O N L I N E S A L E S G R O W T HK E Y P E R F O R M A N C E I N D I C A T O R

• How do we know it works?

• Digital copies of online channels e.g. iTunes ↑

• Orders of online stores e.g. Amazon ↑

• How to create a fad?

• Sponsorships for

• Billboard Hit songs for $0.99 campaign price download!

H O W T O I M P L E M E N T ?

• Pre-research

• Google Adwords

• Keywords: Universal, publishing, record labels, studio

• Social Network Tools

• Pics through

• Latest Music Video

• Sweepstake on

C A M PA I G N P R I Z E SI N C E N T I V E S F O R A P P E A L I N G K E Y A U D I E N C E

• For Fans

• Album with Artist’s autograph

• Concert Tickets

• For musician

• Working chance with producer and record label

M A R K E T I N G B U D G E T

• Top 4A Digital Team $750 /hour

• 50 hours Plan, 10 hours/week

• Google Adword expenses

• Campaign Prize Input

• Other Related fee

• About $600,000 for 3 months

– S T R AT E G Y C R E AT E D B Y V E R O N I C K A C H E N

“Best Music Studio Universal for fans and vocalists! It's a dreamland!”