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Social media and online engagement tools are now essential for successful public participation. The challenge is how to use these emerging tools in ways that are meaningful, accessible, inclusive and productive. In this webinar, Susanna discussed principles and examples of effective social media for public engagement.
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Digital Public Engagement
Susanna Haas Lyons
Public Engagement Specialist
susannahaaslyons.com
@zannalyons
IAP2 Canada / USA WebinarNovember 12, 2013 – 2pm EST
Agenda
• Foundational concepts• Listen• Better surveys• Collaboration• Social engagement• Evaluation
Digital engagement compliments,
rather than replaces,
face-to-face engagement methods(in most circumstances)
Good quality digital engagement has many of the same qualities of good
in-person engagement
Engagement for All Commitment Levels
Wide Audience - Shallow Engagement
Some Participants - Medium Time &
EnergyF
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susannahaaslyons.com
Observers
First: Listen.
Image Source: MelvinGaal, Flickr (CC)
Better Surveys
Image Source: Nicobobinus, Flickr (CC)
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
Collaborative Engagement
Image Source: Brenderous, Flickr (CC)
Ideation or Crowdstorming
Some tools: Uservoice, IdeaScale, PubliVate, OpenIdeo, Delib Dialogue App, Bright Idea, etc
Essential Components:
• Good question
• Transparent evaluation
• Participant outreach
• Active convener participation
Social Engagement
Image Source: Jason A. Howie, Flickr (CC)
Outreach
Information
Engagement
How have you used social media for high quality engagement?
Want a better commute? Tell @vantransp2040 #yvr transportation future ideas bit.ly/lFa6yS Join #FB event
Susanna Haas Lyons project with City of Vancouver and UBC (2011)
Susanna Haas Lyons project with City of Vancouver and UBC (2011)
http://www.salisbury.sa.gov.au/Council/Have_Your_Say/St_Kilda_Playground_Story_Collection
Evaluate, Fail, Grow