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This is nota talk about
1. Must work without sound2. Mobile friendly (ie square for vertical viewing)3. Readable text4. 60-90 seconds5. Work on multi-platforms (reversionable)6. Replicable
But it is about tips from Digital people, growing up digital, working in digital
http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2gv3
80%of all internet traffic in 2019, up from 64% in 2014.
Source: Cisco, 2014
Video will be
It's going to be difficult to convince people that social video really matters
2. If you are site based
4. Skip the obviousEveryone is doing food and doing it in the same way.
“unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona
5. Give your videos love
It’s not enough just to publish. Every video needs to be optimized for each platform.
Techno fearFear of being differentFear of breaking the ‘rules’Fear of experimenting Fear of talking to competitors(or just laziness)
Place your screenshot here
6. There is still a lot of fear
Video is no different, apply your journalism skills. It’s just a different format.
10. It’s still journalism
P.s. No one knows what they’re doing
Special thanks to all the people who made and released these resources for free:
■ Presentation template by SlidesCarnival■ Photographs by Unsplash & Death to the Stock Photo (license)