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Conducted Digital Media workshop at office on Dec 6 2013. Here's the PPT part of it.
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BY SARTHAK KALUCHA
DigitalMarketing
&E-commerceEmerging Trends & Practices
Internet contributes 1.6% to India’s GDP, expected to go up
to 5.6% by 2020
Search E-commerce MarketingTrends
1 2 3Social
Marketing
E-commerce Trends
1
474%Growth in shopping
queries
in India from 2010 to 2012
Source:
Close to
30%of internet users will
transact online in 2015
Pick your niche. Get online..
2Searc
hMarketing
Inbound Traffic With..
ContentMarketing
Organic Search(SEO)
Paid Search(PPC)
PPC Marketing
AudioPodcasts/Music
VisualPictures/Video
WrittenBlogs/Ebooks
SocialMedia
3
5 LakhUnique viewers
a day onYouTube
Facebook – 1 billion+ users
Measure Social Media ROI
ConclusionDevelop a digital media & marketing
strategy across the business
Performance review: Get ideas, feedback; track data analytics; Refine & change
Invest in core areas – website content & conversions, search, social and email.