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This is my final project before leaving Dentsu Digital Division, Jakarta. This project was to score my total performance as a social media strategic intern. Those are digital campaign plan for Panasonic Indonesia, Lumix Indonesia, Pocky Stick and Bintang Tujuh Masuk Angin.
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INTERNSHIP
CAMPAIGN PLAN
Panasonic is strong in Home Appliance product
Panasonic doesn’t have an established brand positioning
Bringing awareness on :“HEMAT DAYA ? ALOWA AJA”
ALOWMOM
CAMPAIGN
1 23
CAMPAIGN PLAN
Lumix as Panasonic line brand has loyal costumer
Lumix biggest competitor in DSLM is SAMSUNG
Lumix has less digital activity
Building an addiction for young segment
by Digital Activity
#30DAYSCHALLENGE
CAMPAIGN
It is not technical, it is fun, it is engaging
1 23
CAMPAIGN PLAN
Pocky is a strong brand in stick biscuit segment
Pocky’s Brand Ambassador is JKT48
Bringing awareness on :“Nongkrong ? Pocky lo mana ?”
CAMPAIGN
NGRUMPY
BUZZER
12
CAMPAIGN PLAN
Bintang Toedjoe Masuk Angin is designed to bethe Brand Leader of Bintang Toedjoe
Unfortunately, the awareness of consumer about Bejo related to B7MA is still low
Bringing awareness on :“Orang Bejo Minum B7MA”
CAMPAIGN
DiaryMas Bejo INSPIRASI
BEJO
1 23
15jt10jt5jt
#inspirasibejo
