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Discover what shaped the insurance industry in Indonesia and what brands were doing during ramadhan in Indonesia. Contain common themes, social media reach and most active brands on Twitter and the media.
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Social Media Analysis On The Insurance Industry During Ramadhan 2014
1. Table of Contents 2. Forward & Introduction 3. Approach & Methodology 4. Key Findings 5. Overall Digital Buzz 6. Buzz Trend 7. Buzz Words 8. Brand Share of Voice 9. Most Viral Links & Content 10. Positive Impact 11. Negative Impact 12. Key Influencers 13. Most Viral Tweets 14. Noteworthy Media & Blog Posts
Table of Contents
v Sonar uses a keyword based approach to extract conversations containing pre-defined tracked keywords
v Data sources include 100% Twitter Firehouse, Facebook Open Graph, 18 prominent Indonesian media sites and 5 most active forums
v All captured conversations are limited to Bahasa Indonesia
v For sentiment analysis, Sonar uses Natural Language Processing with positive & negative values assign to each keyword.
v All data used during the complication of this report is open public data. No passwords or access contol was utilized
v The data range used for this report is from June 27th 2014 to July 6th 2014 [27/06/2014 – 26/07/2014]
Forward & Introduc5on
Keywords
Language
Channels
Asuransi
Indonesia
Media, Forums, Twitter, Facebook, Blogs
Keywords and Parameters that were used to compile this report
Forward & Introduc5on
v The only “visible” brand with a Ramadhan digital activation was Cigna in a joint-promotion with Telkomsel subscribers
v Social Media conversations and mentions in the insurance industry mostly talked about insurance claims and which insurance companies are the best in Indonesia
v Prudential is the most talked about insurance company in the industry. Prudential also has several “community” accounts that generate a fair amount of buzz
v Recent articles mostly talk about tips on choosing the right auto insurance and companies that offer free insurance to people who uses their product or brand
v @prudentual_1 is the most influential unoffical branded account on Twitter
Forward & Introduc5on
Key Findings
Cross-platform social media activity indicates an average engagement rate of 0.4 per post.
Fun fact twitter accounts and insurance news generated the most engagements, while brand accounts, despite actively posting updates did not seem to catch on with the audience
Overall Digital Buzz
47
11
19
Posts Authors Engagements
Social Media Ac5vity
* Numbers presented in thousands
The Post-to-Author rate also underlines the fact that mostly the same accounts and sources are re-posting and regenerating existing content
Buzz Trends & Noteable Peeks in Conversa5on
Buzz Words
Prudential and accident related insurance packages we’re the most discussed. Mainly due to the “mudik” season.
Brand Share of Voice
5446
634 437 335 266
82 79 55 0
1000
2000
3000
4000
5000
6000
Pruden@al Cigna AXA Bumiputera Adira Manulife Sequis ACA
Posts
The massive edge prudential has in social media buzz was mainly attributed to the number of unofficial and community accounts circulating
Cigna’s buzz during ramadhan mas pushed by it’s partnership with Telkomsel, offering free insurance packages to subscribers travelling or ‘mudik’ during the month
Media Coverage
BeritaSatu’s coverage of the Telkomsel-Signa partnership dominated headlines in insurance, while other portal basically picked up issues such as global and claim issues
Local Online Media Portal Coverage of Insurance
92
76
69
50 47
37 33
28
18 15 13
1 0
10
20
30
40
50
60
70
80
90
100
Ar@cles
Post
Original Reach
Viral Reach
Main-main Kata yang berhubungan dengan asuransi berhadiah Jutaan Rupiah di Facebook http://t.co/3BTrMFUW83
91,772
749,425
KPPU Minta OJK Cegah Monopoli Kredit Mikro dan Penjualan Asuransi: Komisi Pengawas Persaingan Usaha (KPPU) mem... http://t.co/NCLzvWolsN
4,359
300,306
@sandiuno Pak, bole bantu RT: Tmn2 yg sdh jadi nasabah dari asuransi jiwa kiranya berkenan utk isi kuesioner ini: http://t.co/PiCp6V2v5i
115
267,994
Beli Produk GT Radial, Dapatkan Asuransi Gratis Buat Mudik http://t.co/VxIK2udprF http://t.co/9CRzNZAm9C
13,003
248,009
Perusahan asuransi TERBAIK DI INDONESIA http://t.co/h4v5CB0S0R
276
246,530
Sikap sales asuransi bank mega yg memaksa... http://t.co/pxowXmLran
276
246,485
asuransi untuk mobil anda http://t.co/eMbXpVBFMK
55
246,471
Ini BPJS ku. Mana BPJS mu? :) #bpjs #jkn #healthpromotion #asuransi #indonesia http://t.co/DvXLHK79nv
464
246,435
Penjelasan Lengkap mengenai Polis Asuransi http://t.co/n3JeCn2Siq
976
246,426
Solidaritas kami dari segenap karyawan Asuransi Bangun Askrida Cabang Makassar untuk palestina @ACTforHumanity http://t.co/XlIr8BHf7
191
217,073
Most Viral Links & Content
Posi5ve Impact Analysis
Author
Nega@f Post
Viral Reach
Risman @isco29
Main-main Kata yang berhubungan dengan asuransi berhadiah Jutaan Rupiah di Facebook http://t.co/3BTrMFUW83
749425
kabarotomotif.com @kabarotomofif
Beli Produk GT Radial, Dapatkan Asuransi Gratis Buat Mudik http://t.co/VxIK2udprF http://t.co/9CRzNZAm9C
248009
Saham Bagus @Saham_Bagus
Industri asuransi Indonesia merupakan salah satu industri yang akan mendapatkan keuntungan dari penduduk muda Indonesia 250 juta orang.
247570
Catatan Jokowi @72wi
Perusahan asuransi TERBAIK DI INDONESIA http://t.co/h4v5CB0S0R
246530
Yuninda Fajar K.H @yunindaTS
Ini BPJS ku. Mana BPJS mu? :) #bpjs #jkn #healthpromotion #asuransi #indonesia http://t.co/DvXLHK79nv
246435
Garda Oto @GardaOto
Asuransi Astra memiliki layanan Garda Siaga ERA 24jam. Apakah kepanjangan dari ERA? #GOquiz
163763
Ephra Tosadu @Efraee
Butuh informasi rumah sakit yang menerima asuransi prudential buat operasi keloid @infomalang
144809
EquityLifeIndonesia @EquityLifeInd
Kalau mampir ke @7ElevenID selama perjalanan mudik, yuk sekalian aktifkan Asuransi Mudik Nyaman, perlindungannya s/d 100 juta >>...
133657
NikoMoki @NikoMoki
ayuk sadar asuransi @apaajaIKLAN @JatengIKLAN @cumiklan @Iklan_TerUpdate @kicaupromo #manodo #bekasi #bogor #depok http://t.co/F11b74bH0e
103059
Ayo Berbagi Info @Jogjahotspot
News Update: Telkomsel Asuransi,asuransikan Semua Pelanggan - Telkomsel dan Cigna melakukan kerjasama memberikan Asuransi,asuransi k... http://t.co/Lbg4VgvDLt
87974
A post regarding Bank Mega’s “more-than-aggressive” sales style generated to most negative buzz in the form of complaints on twitter, carried also by influential accounts
Author
Posi@ve Post
Viral Reach
Catatan Jokowi @72wi
Sikap sales asuransi bank mega yg memaksa... http://t.co/pxowXmLran
246485
Faktanya Faktanya WOW @WOWFAKTA
Dahulu kala, tahun 1700an di Inggris, Anda bisa membeli asuransi jika kalau-kalau Anda nanti masuk neraka.
172939
Agung Ziaulhaq @AgungZia
Pindahin polis asuransi ke sedekah jadi 32jt KONTAN!!"@SRbergerak: Cnt keajaiban dr sedekah yg pernah sahabat alami adlh ___ #HikmahSedekah"
32846
Kopi Luwak Indonesia @KOPILUWAK_Post
#BdgNgopi Anggota DPRD Kab. Bandung Keluhkan Asuransi Kesehatan http://t.co/s0KFZpOGqO --------- @mazNot°◡°
23429
Mata Najwa @MataNajwa
Padahal setiap hari pekerjaannya berhadapan dgn kematian. Asuransi hanya pd Tuhan” AKBP Deonijiu #MN
18596
7jib! @69withKyu
SEANDAINYA ASURANSI "BPJS" BAKALAN BANTUIN FANGIRL GILA KAYA ELF .-.
12512
Ba2ng_Keren @Ba2ng_Keren
Hsl korupsi Raden Nuh dr PT. Berdikari Asuransi di pke utk mendirikan partai politik, namun gagal total tanoa kader. @TM2000Back
3650
UnitedMansion @UnitedMansion
Higuain ngolongin Kompany, Susah kalo mau kawin ama karyawan Asuransi.
3617
oelpha aja @oelpha
teman lama yang baru nongol menyapa lagi setelah bertahun lost contact itu biasanya kalo ga nawarin asuransi, MLM, ya kampanye capres
3437
Ba2ng Keren @Ba2ng_keren
5. R. Nuh S3 acc. asuransi,Asuransi prnh menjbt dir. PT. Berdikari asuransi,Asuransi (Persero), tp dpecat olh Meneg BUMN krn KORUPSI miliaran Rp. @TM2000Back
3416
Tribunnews.com @tribunnews
Klinik Foto Medis di Australia Manfaatkan Kelemahan Asuransi Kesehatan http://t.co/Bpj5U4vhZ9
3301
Nega5ve Impact Analysis
Engagement Analysis
0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 18000000
pruden@al_1
Asuransii
isco29
NioMoki
acaasuransi
WOWFAKTA
GardaOto
574LK
72wi
kotamie_ID
WOWKaskus
marke@ng_adira
fc_bnilife
EquityLifeInd
kabarde@knews
BloombergTVID
KabarHariIni_ID
nurhendraa
kabarotomo@f
Viral Reach Original Reach
@prudential_1 – an unofficial account proved extremely effective in pushing insurance topics virally
No official brand presence in insurance topics within the top 20 industry influencers
@kabarotomotif – a community portal could be a potential buzzer for companies focusing on auto insurance
A personal Account belonging to a user named Risman has become a potential influence with the most viral reach and appeal regarding an insurance related quiz
Post Analysis
Post Analysis
Noteworthy Media & Blog Posts
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