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Presentación realizada a un grupo de voluntarios de Escocia del programa Active Citizens donde se explicaba la importancia de las Redes Sociales para difundir proyectos y campañas.
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Cyberactivism &Social Media
Iker Audicana
* Digital Marketing Strategy &Webmaster
* EVS Volunteer
Summary
- Cyberactivism- Platforms- Tools
Cyberactivism
The use of social media, e-mail, andpodcasts to enable fastercommunication by citizen
movements and the delivery of localinformation to a large audience.
Send more messages to more people, more quickly.
Creating and supporting hashtag campaigns, people from all over the world can get involved in important conversations.
PLATFORMS
WEBSITE
SOCIAL MEDIA
1.32 billion
Profile Pagevs
Profesional
Unlimited
Roles
Insights
Facebook Places
Ads
Personal
Limited to 5,000 Friends
- Sending messages to all group members
- Following discussions about topics you care about
- Asking and answering questions
- Inviting new members to join the conversation
Groups
7 millions
340 millons tuits/day
50% mobile users
1h Tweet duration
60% women
Perfect Tweet
Don’t #Hashtag Overload
Tweets under 60 characters
Maintain Frequency
Use Pictures
100h/minute
Reaches more than other Channel
2º Search Engine
Annotations
Best practics
Create a strategy
Descriptions
Be engaging
Schedule
Bad practics
Don´t reply
Post sometimes
Person to Person
Focus on a Conversation
Tools
Digital Marketing
Google for Nonprofits
Admin
HootsuiteIconoSquareGoogle AnalyticsIFTTTGoogle Alerts
Design & Pictures
UnSplashCanvaGratisography
Emailing
MailChip
