Crystal song's flipbook 2

TRENDS

Social Media

How to use them to transform your business?

Crystal Song

Design by d3images: Freepik

"Social media will continue to grow

in popularity as more people

become active. How your

brand takes advantage

of these change

– or doesn’t –

will shape the

success of your

marketing effort

in the year to

to come"

- Carly Botelho

2/3of people online use

social media

In the worldwide

Design by Molostock: Freepik

1

SOCIALMEDIATREND:

W I T H D I G I T A L M E D I A E V O L V I N G , I T ' S I M P O R T A N T T O S T A Y A H E A D O F T H E L A T E S TS O C I A L M E D I A T R E N D S .

" is the place to be,and by keeping up to

date with whatstrending and is one

way of stayinginformed."

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2

"Bad products

were the

culprit, not a

dislike for new

tech, if you

make it fun,

people will use

it"

- Mr. Couhlin

Design by Pressforo: Freepik

3

WHAT IS THE

TOP TRENDS?The tips to make it FUN ?

Design by Virginia Kent: Flickr

1. Reputation

Design by Pressfoto: Freepik

T H E R E ' S A R I S K

"Risk to reputation isfurther heightened if

organizations andpublic relations

confuse dialoguewith persuasion."

Design by Onluyouqj: Freepik

4

K A T E Z A B R I S K I E


5

Provide relevant information

Build healthy relationship

Employ a coherent crisis

communication strategy



Design by Onlyyouqj: Freepik

6

78%

Design by Cartoon, Business: Freepik

10

7

1. Searchable

2. Shareable

3. Supportive

4. Specialist

5. Sustainable

Make sure

your

content is...

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Searchable:is optmizing with

trending keywords,

boosting the content's

search ranking.

content needsto deliver both

quality andimpact.

Design by Asierromero: Freepik

8

7

Gaining peer approvalfor your content

Inspiring clients to share

Boosting the searchrankings.

Design by Onlyyouqj: Freepik

7

Supportive

Design by Creativeart: Fewwpik

7

8

D O M A I N E X P E R T I S E

+

U S E R S ' C O N T E T N E E D

+

U S E R S ' I N T E R E S T

=

I N F O R M A T I O N

S P E C I A L I S T

The content must come from within your information nichesDesign by Kaboompics: Freepik

7

Y o u n e e d a p u b l i s h i n gp r o c e s s i n p l a c e t h a t

a l l o w s y o u t og e n e r a t e i d e a s ,

p o p u l a t e a n e d i t o r i a lc a l e n d a r , a n d c r e a t e

r e l e v a n t , e f f e c t i v ec o n t e n t o n a

s u s t a i n a b l e b a s i s .

Sustainable


8

3. RepurposeR E P U R P O S E C O N T E N T H E L P Y O U

" B E E V E R Y W H E R E "


9

"The sizeable increase in news

consumption on Twitter and Facebook

since 2013 corresponds with new

initiatives and features both platforms

have introduced to promote access and

engagement with media content"

Design by creativeart: Freepik

9

FINDING TO SUCCESS

THE KEY ALLEY

Commenting and

social-media

sharing are table

stakes.

Focusing more thanever on building deeper

connections withFacebook, Twitter and

Pinterest



11 12

Work Cited

1. Bothlho, Carly. "How To Adapt To The Changing Face Of Social Media Marketing." Busienss 2 Community. N.p., 26

Feb. 2014. Web. 23 Oct. 2016.

2. "Social Media Trends - Connect Today and Share Your Story." Australia Unwrapped. N.p., n.d. Web. 23 Oct. 2016.

3. Gustke, Constance. "Technology, While Not a Fountain of Youth, Can Make Aging ..." N.p., 24 July 2015. Web. 23

Oct. 2016.

4. Ott, Larissa, and Petra Theunissen. "Reputations at Risk: Engagement during Social Media Crises." Public Relations

Review 41.1 (2015): 97-102. Web.

5. "50 Inspiring Quotes on How to Start a Company From Scratch." Inc. Ed. John Brandon. N.p., n.d. Web. 23 Oct.

2016.

6. Toole, Catherine. "Brands as Publishers: Inside the Content Marketing Trend ..." Curve. N.p., n.d. Web. 23 Oct.

2016.

7. "23 Content Marketing Stats That You Need to Know | Acrolinx." Acrolinx Gmbh. N.p., 24 June 2015. Web. 23 Oct.

2016.

8. "Make Your Content Searchable, Shareable, and Snackable!" Ed. Kevin Page. N.p., 17 Feb. 2016. Web. 23 Oct.

2016.

9. "How to Repurpose Blog Content for Social Media : Social ..." Social Media Examiner. Ed. Rebecca Livermore. N.p.,

7 Oct. 2014. Web. 23 Oct. 2016.

10. Lichterman, Joseph. "New Pew Data: More Americans Are Getting News on Facebook ..." Nieman Lab. N.p., 14 July

2015. Web. 23 Oct. 2016.

11. "Social Media Is Now Table Stakes | Social Media Coach ..." Social Media Coach. Ed. Blair Evan Ball. N.p., 6 Nov. 2014.

Web. 23 Oct. 2016.

12. Haughney, Christine. "Publications See Pinterest as Key Ally." New York Times. N.p., 22 Sept. 2014. Web. 23 Oct.

2016