Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

CUBOCC !

WHATSCOOK | HELLMANN’S

HELLO =) !

WHATSCOOK | HELLMANN’S

LAH NASCIMENTO @LAISA_RP

DANI SANTOS @DANISS

CONTEXT

BUSINESS CHALLENGE

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

MAIONESE?

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

LÍDER DE MERCADO !

INOVAÇÃO EM COMUNICAÇÃO

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

NOVAS MANEIRAS DE CONSUMIR !FAZER ALGO AINDA MAIS INOVADOR

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

WHAT?!Algo que traga um engajamento REAL e inspire as

pessoas a tentarem coisas novas usando Hellmann’s

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

PROXIMIDADE

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

SEARCH

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

JOW, ME AJUDA?!

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

HELLMANN’S, ME AJUDA?!

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

OI, POSSO AJUDAR?!

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHERE?!

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

*O app mais usado no Brasil, presente em 79% dos Smartphones.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Vamos conectar as pessoas com Chefs reais que estão preparados para ensinar receitas novas, ou não tão novas assim, mas com uma nova apresentação com EXATAMENTE o que as

pessoas tiverem em casa. !!!!!!!

WHATSCOOK

A IDEIA

WHATSCOOK

FLAGCX - CUBOCC - 223

VÍDEO CASE

WHATSCOOK

QUE LINDO <3

DARK SIDE

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

COMO FOI PLANEJADO

QUALITATIVO, ONE TO ONE

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

POUCA GENTE, RLX.

COMO FOI PLANEJADO

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

COMO A GENTE

ACHOU QUE IA ROLAR

1K DE PESSOAS TOTAIS | 2 SEMANAS DE CAMPANHA

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

COMO ROLOU

5K PESSOAS CADASTRADAS NO PRIMEIRO DIA DE AÇÃO.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

FODEU.

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

EMOÇÃO.

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

EMOÇÃO.WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

EMOÇÃO.WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA?

EMOÇÃO.WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)APP BLOQUEADO

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)APP BLOQUEADO

+/- 50 CHIPS

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PAUSAR MÍDIA? - REDUZIR INVESTIMENTO

EMOÇÃO.APP

:)APP BLOQUEADO

+/- 50 CHIPS

WHATSCOOK

WHATSCOOK

QUE LINDO <3

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

mesmo sendo lançado apenas em canais de propriedade da Hellmann's com menos de USD900 de investimento em mídia, Whatscook encantou as pessoas e chamou a atenção da mídia por ser uma receita narrativa alternativa. Em apenas 10 dias, o serviço

ganhou repercussão nacional e internacional de mídia.

+40 MM pessoas

impactadas

500+ refeições

preparadas e compartilhadas

99,5% de aprovação :)

1 em cada 2 visitantes do hub

participaram da ação

US$150k em EARNED media

RESULTADOSWHATSCOOK

187 FOTOS DE GELADEIRAS RECEBIDAS

WHATSCOOK

173 FOTOS DE REFEIÇÕES RECEBIDAS

WHATSCOOK

SORRY LAYOUT :)WHATSCOOK

SORRY LAYOUT :)WHATSCOOK

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

PLATFORM PLAN

COZINHAR

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

APRENDIZADOS

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

1.PENSAR NO PROBLEMA, NÃO NA SOLUÇÃO.

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

2. EXISTE VIDA, E MUITA VIDA, FORA DO FACEBOOK.

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

3. VAI LÁ E FAZ =)

WHATSCOOK

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.

WHATSCOOK

FLW VLWSLAH NASCIMENTO

@LAISA_RPDANI SANTOS @DANISS

LAH@223.CUBO.CC DANI.SANTOS@223.CUBO.CC

Proprietary & Confidential, CUBOCC, The Monster Whatever Hotshop is part of FLAG, The Creative Disruption Network.