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PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences. Chris Baldwin, Principal, True Digital Communications Tyler Norris, Digital Strategist, True Digital Communications
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April 11, 2014 | 1
PR CAMPAIGNSCONSISTENCY IS KING
04.11.2014
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@truedigitalcom
@chriscbaldwin
@ty_norris
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CONSISTENCY
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A social media presence that adheres to brand standards while regularly providing adequate value and influencing users to continue to engage.
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A social media presence that adheres to brand standards while regularly providing adequate value and influencing users to continue to engage.
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regular posts
highlight the brand
provide value
keep users engaged
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CONSISTENCY?
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save time
streamline social
increase awareness
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A person is smart. People are stupid.
-Agent Kay
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thanks!
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thanks!TIPS LAUGHS DEALS RESOURCES
EDUCATIONREMINDERS AFFIRMING
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site.com/landingpage/?utm_source=social&utm_medium=twitter&utm_campaign=free_trial
site.com/landingpage/?utm_source=social&utm_medium=twitter&utm_campaign=free_trial
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brand messaging
visual style
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ALWAYS MOVE WITH
INTENTION.
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user personas
segment audience
analyzing words and phrases
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=AverageIf
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=AverageIf(A1:A300,"*key phrase*",B1:B300)
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=AverageIf(A1:A300,"*check out*",B1:B300)
Avg. reach 1240Avg. reach of posts w. “check out”
1025
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YOUR POST
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LINK
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LINKwhy
whowhere
when
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RULES ARE MADE TO BE BROKEN
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still awake?
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truedigitalcom.com
888.456.0369
facebook.com/truedigitalcom
twitter.com/truedigitalcom
