Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airlines on Facebook

Comparison

of US Airline Brandson Facebook Jul 01, 2015 – Sep 30, 2015

Top Airline Brands on Facebook

In this report we looked at the top airline brands such as JetBlue, Delta and others.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the top 10 brands, Frontier Airlines was engaging best with their Fans.

• With a growth rate of 9.5%, Frontier Airlines enjoyed the highest Fan Growth Rate.

• Among the top 10 brands, on an average, 54% of content posted by brands was “brand related”

• 52,883 new Posts were written across these 10 ‘brand walls’. That’s an average of 57.5 Posts per day - per wall!

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Fans

Southwest airlines had the largest fan base of 4,761,860 while Frontier Airways showed the highest fan growth of 9.38%.

Competitors

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K

Gro

wth

%

Number of Fans

Hawaiian Airlines Alaska Airlines United Airlines Virgin America Southwest airlines

Jet Blue Delta American Airlines Frontier Airways

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Hawaiian

Airlines

American

Airlines

Virgin

America

United

Airlines

Delta Southwest

airlines

Alaska

Airlines

Frontier

Airways

Jet Blue US Airways

United States Countries < 2% Mexico Puerto Rico Brazil

Dominican Republic Australia Other Countries Japan India

Conversations

Hawaiian Airlines had the highest PTAT of 3.00% as a percentage of its average number of Fans during this time period.

Competitors

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans



Engagement - Posts

Hawaiian Airlines published the greatest number of posts (119). Frontier Airways had the highest average engagement, with a score of 685.

Competitors

0 20 40 60 80 100 120 140

0 100 200 300 400 500 600 700 800

Hawaiian Airlines

Alaska Airlines

United Airlines

Virgin America

Southwest airlines

Jet Blue

Delta

American Airlines

Frontier Airways

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 50000 100000 150000 200000 250000 300000

Alaska Airlines

Hawaiian Airlines

United Airlines

Virgin America

Southwest airlines

Jet Blue

Delta

American Airlines

Frontier Airways

Likes Comments Shares

American Airlines received the most number of Likes (282,828), American Airlines got the most number of Comments (14,338) and American Airlines had the most number of Shares (25,538).

Competitors

Most Engaging Brand Posts

Competitors

Hawaiian Airlines

Tue, Aug 18 at 4:00 PM EDT

Aloha a mahalo i kēia kipa ‘ana mai! (Aloha and welcome aboard!) Sit back, relax and enjoy the views

..

Jet Blue

Mon, Jul 13 at 9:40 AM EDT

We promise – the plane won’t leave without you. #FlightEtiquette

Engagement Score

Likes Comments Shares Sentiment

1,000 2,811 478 2,827 Positive

Engagement Score


1,000 5,009 747 5,127 Positive

Delta

Fri, Jul 3 at 11:00 AM EDT

13 stripes. 50 stars. And 147 US destinations to celebrate your Independence.

Engagement Score


1,000 48,763 406 2,430 Positive

http://www.facebook.com/89582998504/posts/10153149223778505




Competitors

Jet Blue


If strangers #ShareACoke, will it #InspireHumanity? We teamed up with Coca-Cola to find out!

United Airlines

Tue, Sep 29 at 11:00 AM EDT

Our newest safety video is taking flight. Join Frankie the llama, Nessie and friends in Safety is Gl ..

Engagement Score


999 11,675 686 2,978 Positive

Engagement Score


998 7,014 1,199 1,980Uncategori

zed

Mon, Aug 31 at 1:45 PM EDT

Colombia is calling! Enter for a chance to win a trip to Cartagena, Bogotá or Medellín, Colombia by ..

Engagement Score


986 9,266 959 1,415 Positive

Jet Blue




Fan Posts

0 2000 4000 6000 8000 10000 12000 14000

Hawaiian Airlines

Alaska Airlines

United Airlines

Virgin America

Southwest airlines

Jet Blue

Delta

American Airlines

Frontier Airways

Number of Fan Posts

American Airlines's Facebook Page saw the highest number of Fan posts (11,742).

Competitors

Sentiment Analysis

Alaska Airlines received the highest percentage of Positive Sentiment (41.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hawaiian Airlines

Alaska Airlines

United Airlines

Virgin America

Southwest airlines

Jet Blue

Delta

American Airlines

Frontier Airways

Negative Neutral Positive

Brand Responses

Frontier Airways responded to the highest percentage of Fan posts (54.55%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 500 1000 1500 2000 2500 3000 3500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)



Share Of Voice – Volume of Posts

Hawaiian Airlines published the most with 119 posts, among the brands in "Competitors" Group.

Competitors

10%

9%

16%

9%

8%

16%

12%

6%

14%

Delta American Airlines Hawaiian Airlines Alaska Airlines Southwest airlines

Virgin America Frontier Airways United Airlines Jet Blue

Share Of Voice – Likes

American Airlines received the largest volume of Likes (282,828), among the brands in "Competitors" Group.

Competitors

19%

32%

12%

11%

10%

3%2%

3%

8%



Share Of Voice – Comments

American Airlines received the largest volume of Comments (14,338), among the brands in "Competitors" Group.

Competitors

12%

19%

10%

8%13%3%

15%

10%

10%



Share Of Voice – Shares

American Airlines received the largest volume of Shares (25,538), among the brands in "Competitors" Group.

Competitors

11%

22%

10%

9%

15%

2%

12%

3%

16%



Campaign Comparison

0 1 2 3 4 5 6 7 8 9 10

0 100 200 300 400 500 600 700 800 900 1000

Movie Moments…

AlaskaDisneyWeek(Ala…

24FromNow(US Airways)

#TravelTips(United…

#FridayNightFlights(Vir…

#ReunionSeason(Sout…

#SoarWithReading…

#UnsungHeroContest(…

#BetterTogether(Ameri…

Number of Posts

Engagement Score


During this time period, AlaskaDisneyWeek was the most engaging campaign run by Alaska Airlines. Hawaiian Airlines published the most (9) in its Movie Moments Sweepstakes campaign.

Competitors

Analysis of Jet Blue Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Jet Blue

Fans 1,063,854

New Fans 32,022

Fan Growth 3.10%

Country United States

Demographics Mostly Older, Female and Attached.

Jet Blue has 32,022 new Likes and an audience base of 1,063,854 fans who are mostly Older, Female and Attached.

Jet Blue

Brand Overview

Posts

Brand User

Engagement Score 345 Total Fan Posts 3,590

Total Posts 105 Brand Response Rate 32.73%

Total Likes 67,550 Average Reply Time 1 hr, 11 mins

Total Comments 7,132 General Sentiment Neutral

Total Shares 18,785

Jet Blue had 105 new Posts, and their most recent campaign is #SoarWithReading 2015.

Content & Campaigns

Most Engaging Content Type Others Most Engaging CampaignWING IN THE NEW

YEAR

Least Engaging Content TypeFrequent Flyer

ProgramsMost Recent Campaign

#SoarWithReading 2015

Most Prolific Content Type Airfare DealsJet Blue

Fan Growth

1,010,000

1,020,000

1,030,000

1,040,000

1,050,000

1,060,000

1,070,000

1-Jul 8-Jul 15-

Jul

22-

Jul

29-

Jul

5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Jet Blue had a growth rate of 3.10% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 1,063,854

New Fans 32,022

Jet Blue

Engagement

0

200

400

600

800

1,000

1,200

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep

Jet Blue had an engagement of 345 and the highest engagement was 1000.

Community Analysis

Jet Blue fans are mostly Older, Female and Attached. Jet Blue fans are largely from United States followed by Puerto Rico.

Fan Demographics Distribution of Fans

32%

68%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United States

Puerto Rico

Dominican Republic

India

Canada

Mexico

Colombia

Costa Rica

Jamaica

Bulgaria

Jet Blue

0

1

2

3

4

5 Jet Blue posted a total of 105 Posts

between Jul 01, 2015 and Sep 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

book 20

city 14

travel 13

New York 12

JFK 12

Jet Blue

73%

27%

Brand Participation Brand Non Participation

94%

0%

6%

Posititve Negative Neutral

Brand Posts - Engagement

Jet Blue responded to 77 conversations generated by the 105 Posts they published.

Jet Blue receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Jet Blue



We promise – the plane won’t leave without you. #FlightEtiquette

Engagement Score


1,000 5,009 747 5,127 Positive


If strangers #ShareACoke, will it #InspireHumanity? We teamed up with Coca-Cola to find out!

Mon, Aug 31 at 1:45 PM EDT

Colombia is calling! Enter for a chance to win a trip to Cartagena, Bogotá or Medellín, Colombia by ..

Engagement Score


999 11,675 686 2,978 Positive

Engagement Score


986 9,266 959 1,415 Positive

Jet Blue




0 20 40 60 80 100

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Jet Blue posts were Photos, and posts with Videos received the highest engagement.

Most of Jet Blue posts were published on Friday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

Jet Blue

0

20

40

60

80

100

120

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Positive Neutral Negative Users posted a total of 3,590 Posts

between Jul 01, 2015 and Sep 30, 2015 on

Jet Blue's wall.

User Posts


Frequency

JetBlue Airways 987

JetBlue 746

airline 486

time 472

Jet Blue 444

Jet Blue

33%

67%


33%

14%

53%


User Posts - Engagement

Jet Blue responded to 1,175 conversations generated by the 3,592 Posts fans published.

Jet Blue appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Jet Blue

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700

Brand News

Travel Destination Info

Announcements & Updates

Others

Festive Offer

Event

Frequent Flyer Programs

Corporate Social Responsibility

Contest or Sweepstakes

Question

Airfare Deals

Facebook App

Like This/Engagement Oriented…

Number of Posts

Engagement Score


Most of Jet Blue posts were around 'Airfare Deals', and posts around 'Others' received the highest engagement.

Jet Blue

0 2 4 6

0 50 100 150 200

Events in Airline…

Sector News

Fact

Others

Travel Destination…

Travel Advice

Question to the fans

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Jet Blue Posts about Aviation, Fact posts received the highest engagement.

In Jet Blue Posts about General Happenings, the category Festival/Greetings received the highest engagement.

About Aviation About General Happenings

Jet Blue

0 1 2 3 4 5

0 50 100 150 200

#SoarWithReading

2015

#NonstopPride

#EvenMoreBOSsibilit

ies

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300

#SoarWithReading

2015

#NonstopPride

#EvenMoreBOSsibilit

ies

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Jul 01, 2015 and Sep 30, 2015, #EvenMoreBOSsibilities was the most engaging campaign run by Jet Blue.

Overall, #NonstopPride engaged the best out of the recent 3 campaigns run by Jet Blue.

Jul 01, 2015 - Sep 30, 2015 Entire Campaign

Jet Blue

Analysis of United Airlines Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

United Airlines

Fans 825,874

New Fans 27,689

Fan Growth 3.47%



United Airlines has 27,689 new Likes and an audience base of 825,874 fans who are mostly Older, Female and Attached.

United Airlines

Brand Overview

Posts

Brand User



Total Likes 24,115 Average Reply Time 4 hrs, 16 mins


Total Shares 3,364

United Airlines had 43 new Posts, and their most recent campaign is #TravelTips.

Content & Campaigns

Most Engaging Content Type Others Most Engaging Campaign #Viewfriendly

Least Engaging Content Type Airfare Deals Most Recent Campaign #TravelTips

Most Prolific Content Type Others

United Airlines

Fan Growth

780,000

785,000

790,000

795,000

800,000

805,000

810,000

815,000

820,000

825,000

830,000

United Airlines had a growth rate of 3.47% between Jun 30, 2015 and Sep 30, 2015.

Total Fans 825,874

New Fans 27,689

United Airlines

Engagement

0

200

400

600

800

1,000

1,200


United Airlines had an engagement of 335 and the highest engagement was 998.

United Airlines

Community Analysis

United Airlines fans are mostly Older, Female and Attached.

United Airlines fans are largely from United States followed by Brazil.


40%

60%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K

United States

Brazil

Mexico

United Kingdom

Japan

India

Canada

Puerto Rico

Philippines

United Airlines

0

1

2

3

4

5 United Airlines posted a total of 43 Posts


Brand Posts


Frequency

weekend 6

United Specials 4

applicable bag charges

4

Restrictions 4

fares 3

United Airlines

86%

14%


92%

0%

8%



United Airlines responded to 37 conversations generated by the 43 Posts they published.

United Airlines receives more positive than negative vibes from comments on their Posts.


United Airlines


• United Airlines


Our newest safety video is taking flight. Join Frankie the llama, Nessie and friends in Safety is Gl ..

Engagement Score


998 7,014 1,199 1,980Uncategori

zed

Tue, Aug 4 at 9:26 AM EDT

We restrict the shipments of lion, leopard, elephant, rhinoceros and buffalo trophies on our aircraf ..

Wed, Jul 8 at 3:52 PM EDT

We know how important your travel plans are to you, and we’re sorry for today’s disruptions.

Engagement Score


768 2,640 555 237 Positive

Engagement Score


695 805 744 175 Positive

United Airlines




0 5 10 15 20 25 30

0 200 400 600 800

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of United Airlines posts were Photos, and posts with Videos received the highest engagement.

Most of United Airlines posts were published on Tuesday and posts on Tuesday received the highest engagement.


United Airlines

0

50

100

150

200

250

300

350


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep



United Airlines's wall.

User Posts


Frequency

time 1906

customer service 1592

hours 1563

airline 1227

plane 1184

United Airlines

41%

59%


25%

31%

44%



United Airlines responded to 3,522 conversations generated by the 8,629 Posts fans published.

United Airlines appears to participate more when Fan conversations have greater negative vibes than positive.


United Airlines

Content Intel

0 1 2 3 4 5 6 7 8

0 100 200 300 400 500 600 700

Brand News



Others

Festive Offer

Event




Question

Airfare Deals

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


Most of United Airlines posts were around 'Others', and posts around 'Others' received the highest engagement.

United Airlines

0 1 2

0 50 100 150 200

Events in Airline Sector

Sector News

Fact

Others

Travel Destination Information

Travel Advice


Number of Posts

Engagement Score


0 1 2 3

0 200 400 600 800

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In United Airlines Posts about Aviation, Travel Destination Information posts received the highest engagement.

In United Airlines Posts about General Happenings, the category Current Affairs received the highest engagement.


United Airlines

0 1 2 3 4

0 100 200 300

#TravelTips

#BenFlyin 2015

Memorial Day

getaway

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300

#TravelTips

#BenFlyin 2015

Memorial Day

getaway

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, #BenFlyin 2015 was the most engaging campaign run by United Airlines.

Overall, #BenFlyin 2015 engaged the best out of the recent 3 campaigns run by United Airlines.


United Airlines

Analysis of American Airlines Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

American Airlines

Fans 1,920,541

New Fans 59,063

Fan Growth 3.17%


Demographics Not Available

American Airlines has 59,063 new Likes and an audience base of 1,920,541 fans.

American Airlines

Brand Overview

Posts

Brand User





Total Shares 24,909

American Airlines had 63 new Posts, and their most recent campaign is #BetterTogether.

Content & Campaigns

Most Engaging Content Type Contest or Sweepstakes Most Engaging CampaignThe American Airlines®

Window of Wonder Sweepstake

Least Engaging Content Type Event Most Recent Campaign #BetterTogether

Most Prolific Content TypeLike This/Engagement

Oriented Posts

American Airlines

Fan Growth

1,830,000

1,840,000

1,850,000

1,860,000

1,870,000

1,880,000

1,890,000

1,900,000

1,910,000

1,920,000

1,930,000

American Airlines had a growth rate of 3.17% between Jun 30, 2015 and Sep 30, 2015.


New Fans 59,063

American Airlines

Engagement

0

200

400

600

800

1,000

1,200


American Airlines had an engagement of 596 and the highest engagement was 992.

American Airlines

Community Analysis

American Airlines fans are largely from United States followed by India.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K

United States

India

Brazil

Mexico

Philippines

Argentina

Puerto Rico

United Kingdom

Peru

American Airlines

0

1

2

3

4 American Airlines posted a total of 63 Posts


Brand Posts


Frequency

AATeam 10

OurHeritage 6

bettertogether 5

AAVacations 5

flight attendant 3

American Airlines

27%

73%


97%

3%

0%



American Airlines responded to 17 conversations generated by the 63 Posts they published.

American Airlines receives more positive than negative vibes from comments on their Posts.


American Airlines


Mon, Jul 6 at 4:39 PM EDT

“What’s amazing about this whole experience, is I’m not so sure it’s been about giving back to Capt. ..

Engagement Score


992 9,581 616 3,766 Positive

Wed, Sep 23 at 1:08 PM EDT

How you like me now?

Wed, Jul 8 at 11:01 AM EDT

Vacations are #bettertogether. Plan yours and you could win a dream trip for two: http://bit.ly/AAVF ..

Engagement Score


989 11,507 920 3,207 Positive

Engagement Score


983 31,977 308 867 Positive

American Airlines




0 10 20 30 40 50 60

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of American Airlines posts were Photos, and posts with Videos received the highest engagement.

Most of American Airlines posts were published on Thursday and posts on Wednesday received the highest engagement.


American Airlines

0

50

100

150

200

250

300

350

400

450


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep



American Airlines's wall.

User Posts


Frequency

American Airlines 4484

time 2209

AA 1849


hours 1609

American Airlines

31%

69%


24%

29%

47%



American Airlines responded to 3,658 conversations generated by the 11,716 Posts fans published.

American Airlines appears to participate more when Fan conversations have greater negative vibes than positive.


American Airlines

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800 900

Brand News



Others

Festive Offer

Event




Question

Airfare Deals

Facebook App


Number of Posts

Engagement Score


Most of American Airlines posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest or Sweepstakes' received the highest engagement.

American Airlines

0 1 2

0 500 1000


Sector News

Fact

Others


Travel Advice


Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300 400 500

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In American Airlines Posts about Aviation, Events in Airline Sector posts received the highest engagement.

In American Airlines Posts about General Happenings, the category Festival/Greetings received the highest engagement.


American Airlines

0 2 4 6

0 200 400 600 800 1000

#BetterTogether

#AADreamliner

#SweepsEntry

#GreatMates

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

#BetterTogether

#AADreamliner

#SweepsEntry

#GreatMates

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, #BetterTogether was the most engaging campaign run by American Airlines.

Overall, #BetterTogether engaged the best out of the recent 3 campaigns run by American Airlines.


American Airlines

Analysis of Southwest airlines Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Southwest airlines

Fans 4,761,860

New Fans 152,817

Fan Growth 3.32%


Demographics Mostly Older, Female and Single

Southwest airlines has 152,817 new Likes and an audience base of 4,761,860 fans who are mostly Older, Female and Single

Southwest Airlines

Brand Overview

Posts

Brand User





Total Shares 18,063

Southwest airlines had 58 new Posts, and their most recent campaign is #ReunionSeason.

Content & Campaigns

Most Engaging Content Type Airfare Deals Most Engaging Campaign Plane Palooza

Least Engaging Content TypeLike This/Engagement

Oriented PostsMost Recent Campaign #ReunionSeason

Most Prolific Content Type Others

Southwest Airlines

Fan Growth

4,500,000

4,550,000

4,600,000

4,650,000

4,700,000

4,750,000

4,800,000

Southwest airlines had a growth rate of 3.32% between Jun 30, 2015 and Sep 30, 2015.


New Fans 152,817

Southwest Airlines

Engagement

0

200

400

600

800

1,000

1,200


Southwest airlines had an engagement of 225 and the highest engagement was 953.

Southwest Airlines

Community Analysis

Southwest airlines fans are mostly Older, Female and Single

Southwest airlines fans are largely from United States followed by Puerto Rico.


30%

70%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 50% 100% 150%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Puerto Rico

Mexico

India

Canada

Philippines

United Kingdom

Brazil

Pakistan

New Zealand

Southwest Airlines

0

1

2

3

4 Southwest airlines posted a total of 58

Posts between Jul 01, 2015 and Sep 30,

2015.

Brand Posts


Frequency

Southwest Airlines 14

link 13

blackout dates 4

purch 4

Restr 4

Southwest Airlines

81%

19%


98%

0%2%



Southwest airlines responded to 47 conversations generated by the 58 Posts they published.

Southwest airlines receives more positive than negative vibes from comments on their Posts.


Southwest Airlines


Tue, Aug 4 at 10:31 AM EDT

Get on board today! Seats/days/markets limited. Restr./blackout dates apply. 14-day adv. purch. Book

..

Engagement Score


953 16,574 1,467 4,212 Positive


Sale fares as low as $73 one-way! Do you have a destination in mind? http://social.southwest.com/sGa

..

Tue, Jul 7 at 10:40 AM EDT

Your fall getaway starts here! Enjoy extra-low fares for a limited time. Seats, days, mkts limited. ..

Engagement Score


772 5,507 1,232 2,054 Positive

Engagement Score


539 1,846 682 1,133 Positive

Southwest Airlines




0 5 10 15 20 25

0 100 200 300 400

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Southwest airlines posts were Links, and posts with Photos received the highest engagement.

Most of Southwest airlines posts were published on Tuesday and posts on Tuesday received the highest engagement.


Southwest Airlines

0

20

40

60

80

100

120

140

160

180


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep



Southwest airlines's wall.

User Posts


Frequency

Southwest Airlines 2305

Southwest 1621

time 1371


plane 860

Southwest Airlines

48%

52%


35%

17%

48%



Southwest airlines responded to 3,943 conversations generated by the 8,136 Posts fans published.

Southwest airlines appears to participate more when Fan conversations have greater positive vibes than negative.


Southwest Airlines

Content Intel

0 2 4 6 8 10 12 14 16 18

0 50 100 150 200 250 300 350 400 450 500

Brand News



Others

Festive Offer

Event




Question

Airfare Deals

Facebook App

Like This/Engagement Oriented Posts

Number of Posts

Engagement Score


Most of Southwest airlines posts were around 'Others', and posts around 'Airfare Deals' received the highest engagement.

Southwest Airlines

0 1 2

0 20 40 60 80

Events in Airline…

Sector News

Fact

Others

Travel Destination…

Travel Advice


Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300 400 500

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Southwest airlines Posts about Aviation, Travel Advice posts received the highest engagement.

In Southwest airlines Posts about General Happenings, the category Current Affairs received the highest engagement.


Southwest Airlines

0 1 2 3

0 100 200 300

#ReunionSeason

#IndependenceDay

#USWNT

Number of Posts

Engagement Score


0 1 2 3

0 100 200 300

#ReunionSeason

#IndependenceDay

#USWNT

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, #IndependenceDay was the most engaging campaign run by Southwest airlines.

Overall, #IndependenceDay engaged the best out of the recent 3 campaigns run by Southwest airlines.


Southwest Airlines

Analysis of Delta Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Delta

Fans 1,462,561

New Fans 43,987

Fan Growth 3.10%



Delta has 43,987 new Likes and an audience base of 1,462,561 fans who are mostly Older, Female and Attached.

Delta

Brand Overview

Posts

Brand User



Total Likes 165,844 Average Reply Time 2 days, 7 hrs, 18 mins


Total Shares 12,562

Delta had 75 new Posts, and their most recent campaign is #UnsungHeroContest.

Content & Campaigns

Most Engaging Content Type Travel Destination Info Most Engaging Campaign #80s Safety Video

Least Engaging Content Type Frequent Flyer Programs Most Recent Campaign #UnsungHeroContest

Most Prolific Content TypeLike This/Engagement

Oriented Posts

Delta

Fan Growth

1,390,000

1,400,000

1,410,000

1,420,000

1,430,000

1,440,000

1,450,000

1,460,000

1,470,000

Delta had a growth rate of 3.10% between Jun 30, 2015 and Sep 30, 2015.


New Fans 43,987

Delta

Engagement

0

200

400

600

800

1,000

1,200


Delta had an engagement of 410 and the highest engagement was 1000.

Delta

Community Analysis

Delta fans are mostly Older, Female and Attached. Delta fans are largely from United States followed by Brazil.


38%

62%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United States

Brazil

Italy

Mexico

United Kingdom

Philippines

India

Puerto Rico

Japan

Bulgaria

Delta

0

1

2

3

4

5

6

7 Delta posted a total of 75 Posts between Jul

01, 2015 and Sep 30, 2015.

Brand Posts


Frequency

TBT 9

flysmart 9

flight 9

Book 8

Restrictions 8

Delta

51%

49%


93%

3%

4%



Delta responded to 38 conversations generated by the 75 Posts they published.

Delta receives more positive than negative vibes from comments on their Posts.


Delta


Fri, Jul 3 at 11:00 AM EDT

13 stripes. 50 stars. And 147 US destinations to celebrate your Independence.

Engagement Score


1,000 48,763 406 2,430 Positive

Thu, Aug 20 at 11:02 AM EDT

Let’s beat the heat with a winter #tbt. Here are Delta’s flight attendants’ winter uniforms from 196 ..

Thu, Aug 6 at 1:00 PM EDT

Buckle up, our new safety video is ready for takeoff –keeping things fresh for all our flyers and f ..

Engagement Score


955 16,512 693 623 Positive

Engagement Score


865 2,549 447 1,213 Positive

Delta




0 10 20 30 40 50 60 70

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30

0 200 400 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Delta posts were Photos, and posts with Photos received the highest engagement.

Most of Delta posts were published on Thursday and posts on Friday received the highest engagement.


Delta

0

500

1,000

1,500

2,000

2,500

1-Jul 8-Jul 15-

Jul

22-

Jul

29-

Jul

5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep



Delta's wall.

User Posts


Frequency

Delta 6161

animal trophies 1817

airline 1520

time 1324

hours 955

Delta

7%

93%


32%

17%

51%



Delta responded to 779 conversations generated by the 11,464 Posts fans published.

Delta appears to participate more when Fan conversations have greater positive vibes than negative.


Delta

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800 900 1000

Brand News



Others

Festive Offer

Event




Question

Airfare Deals

Facebook App


Number of Posts

Engagement Score


Most of Delta posts were around 'Like This/Engagement Oriented Posts', and posts around 'Travel Destination Info' received the highest engagement.

Delta

0 1 2 3

0 200 400 600 800


Sector News

Fact

Others


Travel Advice


Number of Posts

Engagement Score


0 1 2 3

0 500 1000

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Delta Posts about Aviation, Travel Advice posts received the highest engagement.

In Delta Posts about General Happenings, the category Festival/Greetings received the highest engagement.


Delta

0 1 2 3 4 5

0 100 200 300

#UnsungHeroContes

t

#DeltaOpenMic

#SkyTeam15

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300

#UnsungHeroContes

t

#DeltaOpenMic

#SkyTeam15

Number of Posts

Engagement Score



Between Jul 01, 2015 and Sep 30, 2015, #SkyTeam15 was the most engaging campaign run by Delta.

Overall, #SkyTeam15 engaged the best out of the recent 3 campaigns run by Delta.


Delta

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