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Communication in the Digital Age It’s all about socialising, sharing and creating Marco Derksen March 2009 LINKEDIN

Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

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Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

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Page 1: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

Communication in the Digital AgeIt’s all about socialising, sharing and creating

Marco DerksenMarch 2009

LINKEDIN

Page 2: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInFacts & Figures

Page 3: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn 1.0, May 2003

Page 4: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn, March 2009

Page 5: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Mobile (since February 2008)

Page 6: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInTrends

Page 7: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInNumber of users

US

UK

India

Canada

Nederland

Frankrijk

Australie

Italie

Belgie

Brazilie

Duitsland

Spanje

Zweden

China

Noorwegen

Mexico

Rusland

Japan

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000

Wordwide:35+ million users

Netherlands: 1+ million users

Page 8: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInTotal Unique Visitors in the VS (x 1,000)

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LinkedInTotal Unique Visitors in the Netherlands

Page 10: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Open Networkers (max. 30,000 connections)

Page 11: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInValue of LinkedIn

~40 dollar/gebruiker

Page 12: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInWhat is LinkedIn?

Page 13: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInBusiness cards

Page 14: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInRe-connect, power your career and get answers

Page 15: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Learning Center

Page 16: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Blog

Page 17: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInJan Vermeiren (Networking Coach): Hoe LinkedIn nu ECHT gebruiken?

Page 18: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

Page 19: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

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LinkedInProfile

Online CV

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LinkedInProfile

Upload a good photo!

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LinkedInProfile

Complete your entire profile!(including previous jobs)

Page 23: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

Link to websites using keywords!

Page 24: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

Use keywords liberally!

Page 25: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

Profile and status updates!

Page 26: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInProfile

Use applications!

Page 27: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInQ&A

Q&A

Page 28: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInWho’s Viewed My Profile?

Page 29: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

Page 30: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

Page 31: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

Via email

Page 32: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

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LinkedInConnect

Via search

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LinkedInConnect

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LinkedInConnect

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LinkedInConnect

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LinkedInConnect

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LinkedInConnect

Via contacts

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LinkedInConnect

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LinkedInConnect

Via browse

Page 41: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

Page 42: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInConnect

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LinkedInGroups

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LinkedInGroups

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LinkedInGroups

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LinkedInDutch Media Professionals (since February 2008)

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LinkedInDutch Media Professionals (since February 2008)

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LinkedInLinkedIn Groups (max. 50)

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LinkedInDiscussions, News, Updates, etc

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LinkedInApplications & Tools

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LinkedInLinkedIn Applications

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LinkedInLinkedIn Applications

Twitter & SlideShare

Page 53: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Polls

Polls

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LinkedInLinkedIn Polls

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LinkedInLinkedIn Polls

Page 56: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Polls

Page 57: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Polls

Page 58: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Polls

$1.00 per response (minimum $50)

Page 59: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Research Network

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LinkedInLinkedIn Applications Platform

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LinkedInLinkedIn Applications Platform

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LinkedInLinkedIn Applications Platform

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LinkedInLinkedIn Applications Platform

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LinkedInPartners

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LinkedInLinkedIn Tools

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LinkedInLinkedIn Tools

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LinkedInLinkedIn Tools

Page 68: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn Tools

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LinkedInLinkedIn Tools

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LinkedInLinkedIn Tools

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LinkedInPR & Advertising

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LinkedInLinkedIn DirectAds

DirectAds

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LinkedInLinkedIn DirectAds

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LinkedInLinkedIn DirectAds

Page 75: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn DirectAds

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LinkedInLinkedIn DirectAds

Page 77: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInLinkedIn DirectAds

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LinkedInLinkedIn DirectAds

Minimum bid:CPC $2,-, CPM $3,-

Page 79: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInEvents

Events

Page 80: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInEvents

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LinkedInLinkedIn Jobs Insider

Jobs

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LinkedInPost a Job

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LinkedInPost a Job

Page 84: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInPost a Job

Page 85: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInPost a Job

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LinkedInPost a Job

Page 87: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInManage Jobs

Page 88: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInFD Career Challenge 2009

FD Career Challenge

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LinkedInFD Career Challenge 2009

Page 90: Communication in the Digital Age via LINKEDIN or LINKEDIN 101 by Marco Derksen v2009

LinkedInFD Career Challenge 2009

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LinkedInInbox

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LinkedInEmail

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LinkedInEmail

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LinkedInInMail

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LinkedInAdvanced Users

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LinkedInUpgrade Your Account

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LinkedInUpgrade Your Account

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(Online) netwerken geeft pas na 9 maanden rendement. De

meeste mensen haken na 6 maanden af.

Geert Conrad, Ecademy België