#Commshero: making your social media communications relevant

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helen-reynolds
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From the CommsHero event in Manchester, May 2014. This talk is about aspiring to making all of our content great so we stand out among the huge amount of noise from people and organisations talking in social media. I’ll covered two broad areas: 1. How we can be instantly better by eradicating jargon, management speak and general corporate guff so we sound like humans not robots. 2. Tailoring your content to the social media channel and knowing what works in each space. 3. The importance of using your talents in areas you enjoy. Slide 1. intro Slide 2. Hello! This talk is about aspiring to making all of our content great so we stand out among the huge amount of noise from people & organisations talking in social media. Slide 6. The best content meets the ‘RITE’ factor that Mark Schaefer talks about: being relevant, interesting, timely & entertaining. I have a background in local government & I believe there's no reason we can't aspire to make all of our communications RITE. If big brands with large budgets selling tat can engage people online then surely we can do something interesting in public services when we're in the business of providing vital services to everybody. Slide 8. A quick way of instantly getting more people to like & understand what you're saying is to make an effort to chop out management speak. Slide 12. A quick way of instantly getting more people to like & understand what you're saying is to make an effort to chop out management speak. Slide 13. A big shoutout to Gary Vaynerchuck as I think his philosophy of 'telling your story in the right room' is something every good communicator should know. He rules. Slide 14. It’s lazy! Press releases are for the press right? Nobody wants to read your press release on Facebook. They’re there to be social and they share pictures of kids and nights out. Have you ever ‘liked’ a post linking to a press release on a website? Slide 15. I’m going to run through examples of the kind of lessons you learn about audiences on various channels. What works and what doesn’t? First example: data from Twitter shows that Tweets with a hashtag, a digit, a quote or a video/photo get shared more than other kinds of tweet. I run through the gist of Facebook, Pinterest, Vine, Youtube, Yammer and others. Slide 16. Communications & marketing teams need to do what they like - if you don't like Facebook personally, you're not likely to do great work there as you don't 'get' what people there like. If you're not interested in news and politics, being the person who deals with journalists & press release is probably a bad idea. If you understand and know what people on Pinterest, Twitter or YouTube like - because you're there, enjoying it personally, you'll do a better job of communicating for your employers. You are what you consume. This is Gary Barlow in the Do What U Like video, about to consume some jelly.

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