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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.
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INTRO
Steve El-SharawyEzyInsights
@stiff
Send us questions & comments!
@ezyinsights
WHY WE EXIST
Duane AtkinsCEO EzyInsights
@arrtoo
@ezyinsights
“These tools are powerful but I don’t use them to their
full potential.”
Big data ≠ Loud data
An easier way was needed
A smarter way
Content is King!
Case Study: YleX on Facebook
Average number of commentsper post more than doubled
Other stories
Tori.fi - Monitor which posts are working to decide which posts to promote
Spotify - Used competitor data to immediate effect
Constantly evolving to suit customers old and new
INTRODUCTION TO THE EZYINSIGHTS TOOL
Christel VaenerbergBusiness Dev. Manager
@titca@ezyinsights
What happened yesterday?
FacebookInsights?
Your daily data delivery
Follow competitors or benchmark
Where do you find out the Engagement?
Engagement!
How to listen to your community
Conversation
Wordcloud
Fans: Who is important?
Welcome to your Ambassadors
Insights that matter!
PUTTING THE “EZY” INEZYINSIGHTS
Janne SaarikkoExpert Blogger
@saarikko
Instagram Launch Today!
Q & A
@ezyinsights
What use is data that doesn’t drive your decisions?
We track data that gives you real value.
Do less, know more.
Contact us:
Twitter: @ezyinsightsFacebook: fb.com/ezyinsights
Duane: @arrtooChristel: @titcaSteve: @stiffJanne: @saarikko