Citibank UAEon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Citibank FB

Citibank: Social Media Report

This report looks at how

Citibank UAEperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Citibank UAEFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

33,002 94 .29%

United

Arab

Emirates

Mostly Young, Male and

Attached.

Citibank UAE

Engagement Score

279

Total Posts

6

Total Likes

184

Total Comments

23

Total Shares

51

Most Engaging Content Type

Brand News

Least Engaging Content Type

New Promotions

Most Prolific Content Type

Customer Loyalty

Programs

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

33K

33K

33K

33K

33K

33K

33K

33K

33K

33K

33K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

33,002

New Fans

94

Engagement

0

250

500

750

1,000

Citibank UAE had an average engagement score of 279 and a highest of 724.

Community Analysis

Citibank UAE fans are mostly Young, Male and Attached. Citibank UAE fans are largely from United Arab Emirates followed by India.

Fan Demographics Distribution of Fans

78%

22%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K 25K 30K

United Arab Emirates

India

Pakistan

Philippines

Egypt

Bangladesh

United States

Saudi Arabia

Nepal

Argentina

0

0

0

1

1

1

1

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

credit 4

East 2

Citi’s Consumer

Banking Head

2

Cards Product 2

Dinesh Sharma 2

Most Engaging Brand Posts

11-NOV-15, WED 6:47AM

Citi UAE announced the launch of its new Citi Prestige® Credit Card: http://spr.ly/6188BupnC

The la ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

724 110 10 37 Positive

22-OCT-15, THU 10:34AM

A YouGov survey launched in a joint effort by Al Etihad Credit Bureau and Citibank UAE has revealed ..

10-DEC-15, THU 9:55AM

Enjoy discounts of up to 50% on select luxury brands. Use your Citi Card to make the most of this ex ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

256 42 2 7 Negative

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

173 8 6 4 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3 4 5 6 7

0 50 100 150 200 250 300

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Citibank UAE posts were around 'Customer Loyalty Programs', and posts around 'Brand News' received the highest engagement.

Content Intel

0 1 2 3 4

0 100 200 300 400 500 600

Banking Plans

Brand News

Others

Events…

Careers

Contest/Sweepstakes

Corporate Social…

Ad Campaigns

New Promotions

Question to fans

Facebook App

Like This/Engagement…

Customer Loyalty…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

Citibank UAETwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

844 29 3.56% UAE

Citibank UAE@Citibank_UAE

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K

1K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

844

New Followers

29

0 1

0 1 2 3 4 5

#uae*

#citibankuae*

#warehousesale*

#creditcards*

#mydubai*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2

4

6

8

10

12

14

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1

2

3

4

5

6

7

8

9

10

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Mentions: 37

-1

0

1

2

3

4

5

6

7

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

ABF#1 2,564 3

compareit4me.com 1,409 1

Gulf News GN Focus 581 1

expotradeglobal 556 1

Jarl Ballin' 411 1

TOP 5 INFLUENCERS

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