Social CommerceSocial CommerceChapter 8Chapter 8

Alaina Klaus & Michael BaggettaAlaina Klaus & Michael Baggetta

Pick ListsPick Lists

Popularity filtersPopularity filters

Share your storyShare your story

Deal feedsDeal feeds

Group buyGroup buy

Geo-location promotionsGeo-location promotions

Social media storefrontsSocial media storefronts

Social CommerceSocial Commerce is a type of electronic is a type of electronic commerce that employs social media to promote commerce that employs social media to promote online transactions.online transactions.

Pick ListsPick Listsitem lists such as wish lists and gift lists; pick lists item lists such as wish lists and gift lists; pick lists usually also offer a sharing featureusually also offer a sharing feature

Popularity FiltersPopularity Filtersfilters that enable the shopper to show products filters that enable the shopper to show products by most popular, most viewed, most favorite, or by most popular, most viewed, most favorite, or most commentedmost commented

Share Your StoryShare Your Storytools for publishing customer testimonials; tools for publishing customer testimonials; includes video testimonials and narratives includes video testimonials and narratives submitted by customerssubmitted by customers

Deal FeedsDeal Feedsa stream of offers made by participating a stream of offers made by participating businesses to followers/friendsbusinesses to followers/friends

Group BuyGroup Buyopportunities for people to join together to qualify opportunities for people to join together to qualify for volume discountsfor volume discounts

Geo-Location Geo-Location PromotionsPromotionssales promotions including coupons and special sales promotions including coupons and special offers delivered via geo-location servicesoffers delivered via geo-location services

Social Media StorefrontsSocial Media Storefrontsapplications that enable businesses to conduct applications that enable businesses to conduct transactions with customers from within social transactions with customers from within social network sitesnetwork sites

SourcesSources

www.etsy.comwww.etsy.com

https://twitter.com/amazonhttps://twitter.com/amazon

www.hotels.comwww.hotels.com

www.foursquare.comwww.foursquare.com

www.justfab.comwww.justfab.com

store.nike.comstore.nike.com

www.groupon.comwww.groupon.com

http://www.investopedia.com/terms/s/social-commerce.asphttp://www.investopedia.com/terms/s/social-commerce.asp

https://www.youtube.com/watch?v=sr5YkzOPWBghttps://www.youtube.com/watch?v=sr5YkzOPWBg

Thank you.Thank you.