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Why audits are importantWhat kinds of audits are most commonHow to record your audit findingsHow much content you need to evaluateHow to share your results
Help you scope & budget for a content project
Clear understanding of what you have & where it lives
Serve as a reference of source during content development
Although there are “audit tools” that can help with the auditing process, “people power” is the best way to get a deep understanding of your content.
The kind of audit you choose depends on what you want to learn.
Set Clear goals for your audit:
What do you want to learn?
Why do you want to learn that?
What do you need to prove?
To whom do you have to prove it to?
How long do you have to get the audit done?
1,500 vs 10,000
Test criteria before dividing the work Make examples of each criteria Check in with co-workers and spot check
each others work Make sure auditors have a notes field in
spreadsheet to jot down important, beneficial info
With a classmate, Audit the website displayed on the projector. What content do you see on the page? (classmate 1
and 2) What do you as the user like to see? (classmate 1) What do you want to see as a client or owner?
(classmate 2)
What you put in each zone is up to you and can be as general or specific as you need, from broad categories such as FAQs to specific items such as a “funny picture of the CEO and his dog.”