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By Julio Garcia & Samantha Zullo

Chapter 5 content audit

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By Julio Garcia & Samantha Zullo

Why audits are importantWhat kinds of audits are most commonHow to record your audit findingsHow much content you need to evaluateHow to share your results

Help you scope & budget for a content project

Clear understanding of what you have & where it lives

Serve as a reference of source during content development

Although there are “audit tools” that can help with the auditing process, “people power” is the best way to get a deep understanding of your content.

It’s just the facts List of all your content Used at the beginning Must have= title/topics

Analyzes quality & effectiveness Robot free zone 3rd party involvement

How your content measures up to your business goals

Identifies gaps

The kind of audit you choose depends on what you want to learn.

Set Clear goals for your audit:

What do you want to learn?

Why do you want to learn that?

What do you need to prove?

To whom do you have to prove it to?

How long do you have to get the audit done?

Basic spreadsheet Spreadsheet 2.0 Indexed inventory

Content sampling Rolling audits

1,500 vs 10,000

Test criteria before dividing the work Make examples of each criteria Check in with co-workers and spot check

each others work Make sure auditors have a notes field in

spreadsheet to jot down important, beneficial info

1. Overview of the process2. A path to access the raw data 3. The findings report

Formal detailed Casual summary Presentation style

With a classmate, Audit the website displayed on the projector. What content do you see on the page? (classmate 1

and 2) What do you as the user like to see? (classmate 1) What do you want to see as a client or owner?

(classmate 2)

What you put in each zone is up to you and can be as general or specific as you need, from broad categories such as FAQs to specific items such as a “funny picture of the CEO and his dog.”