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Centralized or Decentralized: The Hybrid Social Media Strategy — as presented at Edu Web Conference 2014. What the presentation covered: - What can you take away from this presentation? - Building a more successful flow of communication - Enhancing social media culture through organized events/meetings. - Increasing social media engagement across university platforms. - How decentralized and centralized communication methods can work with one another to find success.
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Centralized or Decentralized
The Hybrid Social Media Strategy
Tuesday, August 5th 2014
Chris Barrows Social Media and Mobile Products Coordinator (New York University)
#hybridsocial#eduweb14 |
Who Am I?
@CBarrows
Photo Credit: Sy Abudu #hybridsocial#eduweb14 |
Digital Communications Group
www.nyu.edu/digicomm
Flickr User: DSkley #hybridsocial#eduweb14 |
Get To Know New York University
Photo credit: Nick Johnson #hybridsocial#eduweb14 |
NYU Schools
Flickr User: Klingon65
14 Schools, Colleges, and Divisions
19,401 Undergraduate Students
18,990 Graduate and Professional Students
470,000 Alumni
#hybridsocial#eduweb14 |
Global Sites and Study Away Locations
Graphic Credit: Mark Courtney #hybridsocial#eduweb14 |
NYU Accounts (Facebook and Twitter)
630 Facebook Accounts
629 Twitter Accounts
DATA: (UPDATED JULY 2014)*
0
175
350
525
700
Facebook Twitter
#hybridsocial#eduweb14 |
Flickr User: Tasayu
Looking BackWhere Was NYU on Social Media?
#hybridsocial#eduweb14 |
Lagging, not Leading
Flickr User: ChasingFun #hybridsocial#eduweb14 |
?IS OUR CURRENT STRATEGY WORKING?
#hybridsocial#eduweb14 |
?ARE WE EFFECTIVELY COMMUNICATING WITH OUR COLLEAGUES ACROSS THE UNIVERSITY?
#hybridsocial#eduweb14 |
?COULD YOU REALISTICALLY LEAD ALL MANAGEMENT OF SOCIAL MEDIA CENTRALLY FOR THE ORGANIZATION?
#hybridsocial#eduweb14 |
Thinking Hybrid
Flickr User: jDevaun #hybridsocial#eduweb14 |
Setting Goals
• Build A More Successful Flow of Communication
• Enhance Social Media Culture at NYU
• Increase Cross School/Organization Collaboration
Flickr User: Keylosa #hybridsocial#eduweb14 |
Steps to Building A Hybrid Strategy
Flickr User: MelusinaParkin
1. Start With A Strong Foundation
2. Build A Communication Strategy
3. Open and Establish Communication 4. Foster Community
#hybridsocial#eduweb14 |
Hybrid Strategy Step 1Start With A Strong Foundation
Flickr User: pareeerica
• Document Strategy• Social Style Guide• One-Pager Help Guides
#hybridsocial#eduweb14 |
YOU are a resource
Flickr User: Jiuck #hybridsocial#eduweb14 |
Take the Lead
Flickr User: Lumaxart #hybridsocial#eduweb14 |
Be Seen and Earn Trust
Flickr User: Glasgowamateur #hybridsocial#eduweb14 |
NYU Social Media Webpage
Source: Flickr User: dskley
www.nyu.edu/socialmedia
#hybridsocial#eduweb14 |
Steps to Building A Hybrid Strategy
Flickr User: MelusinaParkin
1. Start With A Strong Foundation
2. Build A Communication Strategy
3. Open and Establish Communication 4. Foster Community
#hybridsocial#eduweb14 |
Hybrid Strategy Step 2Build Communication Strategy
Flickr User: Courtneyrian
• Generate A Contact List
• Use A Roadmap
#hybridsocial#eduweb14 |
Create A Contact List
Image: Canva
Phone
School Directory
Contact Resources
Current Contacts
#hybridsocial#eduweb14 |
Use A Roadmap
Flickr User: Curtis Perry #hybridsocial#eduweb14 |
On The Road to Leading
Flickr User: Wisefly #hybridsocial#eduweb14 |
Steps to Building A Hybrid Strategy
Flickr User: MelusinaParkin
1. Start With A Strong Foundation
2. Build A Communication Strategy
3. Open and Establish Communication 4. Foster Community
#hybridsocial#eduweb14 |
Hybrid Strategy Step 3 Open and Establish Communication
Flickr User: Rusysheriff
• Inform and Update
• Encourage Sharing
• Educate Through Training
#hybridsocial#eduweb14 |
Inform and Update
Photo Credit: http://po.st/St4kZg #hybridsocial#eduweb14 |
Educate Through Training
Flickr User: pareeerica #hybridsocial#eduweb14 |
Encourage Sharing
#hybridsocial#eduweb14 | Flickr User: Dybiz
Steps to Building A Hybrid Strategy
Flickr User: MelusinaParkin
1. Start With A Strong Foundation
2. Build A Communication Strategy
3. Open and Establish Communication 4. Foster Community
#hybridsocial#eduweb14 |
Hybrid Strategy Step 4 Foster Community
Image Credit: NYU Community Services #hybridsocial#eduweb14 |
NYU Social Media Ambassadors
Flickr User: Docsearls
“The Social Media Ambassadors Group is designed to facilitate community amongst the members increasing knowledge, awareness, and best practices in the areas of social media at NYU.”
#hybridsocial#eduweb14 |
Social Media Ambassador Meetings
Image: NYU Social Media Ambassadors Google Group #hybridsocial#eduweb14 |
Get Feedback
Flickr User: AlanLevine #hybridsocial#eduweb14 |
Leadership and Collaboration Blossom
Photo Credit: Sy Abudu #hybridsocial#eduweb14 |
Success Story - NYU Human Resources
#hybridsocial#eduweb14 |
Success Story - NYU Human Resources
#hybridsocial#eduweb14 |
Flickr User: Flixelpix
• Has seen a steady increase in job applicants who cite “social media” as a referral source
• Have consistently been featured in top tweets (using #NYUsGotTalent)
Success StoryHuman Resources and Social
#hybridsocial#eduweb14 |
Success StorySchool Collaboration
Flickr User: roboppy #hybridsocial#eduweb14 |
Flickr User: Flixelpix
• Hired a Social Media Coordinator | Social Lead
• In the process of creating their own Social Ambassadors
• Grew to be the largest school on social at NYU
Success StorySchool Collaboration
#hybridsocial#eduweb14 |
Success Story#CongratagradNYU
Photo Credit: NYU Photo Bureau - Hollenshead #hybridsocial#eduweb14 |
Flickr User: Flixelpix
•Trended nationally on Twitter
•Over 1,100 unique users (Twitter)
•Doubled reach from 2013 (1.9 million)
Success StoryCongratagradNYU
#hybridsocial#eduweb14 |
Flickr Image: ONYJCASE
Where Is NYU on Social Media now?
#hybridsocial#eduweb14 |
Active Level Increase
DATA: (UPDATED JULY 2014)*
#hybridsocial#eduweb14 |
NYU Stories
www.nyu.edu/nyustories
Flickr User: DSkley #hybridsocial#eduweb14 |
Leading, Not Lagging
Flickr User: Bogdix #hybridsocial#eduweb14 |
…the Road Continues
Flickr User: Weinand #hybridsocial#eduweb14 |
Contact Information
@CBarrows http://po.st/BarrowsLinkedIn
#hybridsocialOnline Speaker Survey eduwebspeakersurvey.com