CATCH CHRIST CHRISTMAS CAMPAIGN RESULTS A JOINT ADVENTURE WITH THETIN

1,652 VISITS

WHICH SOCIAL NETWORKS DELIVERED RESULTS?

54.39%FACEBOOK

26.96%REDDIT

14.01%TWITTER

2.14%GOOGLE+

1.78%PINTEREST

0.36%LINKEDIN

0.24%POCKET

0.12%TUMBLR

WHAT TECH WERE THEY USING?

CHROME 716

SAFARI 312

FIREFOX 225

SAFARI (IN-APP) 222

INTERNET EXPLORER 84

ANDROID BROWSER 59

MOZILLA 15

OPERA 9

BLACKBERRY 5

HTTP: 2

WHERE IN THE WORLD WERE THEY FROM?

UNITED KINGDOM 56.90%

UNITED STATES 19.73%

ITALY 6.11%

GERMANY 4.42%

CANADA 2.12%

SWEDEN 1.09%

AUSTRALIA 0.97%

SWITZERLAND 0.97%

FRANCE 0.97%

NORWAY 0.85%

14.1%

85.9%

NEW VISITOR

RETURNING VISITOR

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

DECEMBER 2013

NU

MB

ER

OF

VIS

ITS

100

200

300

400WHO TRIED TO CATCH CHRIST?HERE AT THETIN WE LIKE TO DO SOMETHING A LITTLE DIFFERENT

FOR OUR CHRISTMAS GREETING TO CLIENTS AND PARTNERS.

PREVIOUS YEARS HAVE SEEN THE BAUBLE-A-TRON GAME, LIGHT

ENTERTAINMENT MOBILE APP AND 2012’S HUGELY SUCCESSFUL,

FACEBOOK LIKEFEST.

FOR CHRISTMAS 2013 WE RAN A TINNOVATION SESSION WITH

GUESTS FROM AGENCY PARTNERS, JOINT, MOTHER AND WOW.

ON THE NIGHT A HUGE NUMBER OF IDEAS WERE PRESENTED,

DISCUSSED, TAKEN FORWARD OR SCRAPPED ON THE SPOT.

THE FINAL THREE TO MAKE THE CUT WERE AN ANIMATED

CUSTOMISABLE 3D CHRISTMAS CARD, AS WELL AS A

COLLABORATIVE SNOWBALL GAME AND A CHEEKY LITTLE IDEA

SIMPLY TITLED CATCH CHRIST, BOTH FROM JOINT'S ALBERT AND

MARCO.

AFTER FURTHER DELIBERATION, THE 3D CHRISTMAS CARD WAS

DROPPED DUE TO REQUIRED BROWSER SUPPORT AND DUE TO

TIME RESTRAINTS THE SNOWBALL GAME WAS ALSO CANNED.

THIS LEFT THE CONTROVERSIAL CATCH CHRIST IN POLE POSITION.

THE CONCEPT WAS BUILT ON A SIMPLE PUN, TRY TO CATCH

CHRIST, FAIL AND THE APP WISHES YOU MERRY CHRISTMISS.

THETIN’S HEAD OF INTERACTIVE, DAVID ROBINSON LED THE

DEVELOPMENT WITH DESIGN AND CREATIVE DIRECTION FROM

ALBERT AND MARCO OVERSEEN BY CARA FROM JOINT AND TIM

FROM THETIN.

VIEW THE FINAL APP AT WWW.CATCHCHRIST.CO.UK

WHEN DID THEY VISIT?

HOW DID THEY FIND US?

SOCIAL

DIRECT

REFERRAL

ORGANIC SEARCH

OTHER

842

752

33

18

7