WHAT IS SOCIAL MEDIA??

Social Media

Why are we using social Media?

Provides opportunities to:• deliver services• Consult • Communicate

Social Media is:• Cost –effective• Instantaneous• responsive

What is Social Media and how can you use it to enhance student support?

Social Media provides context, pictures, words, shared meaning

Facebook, YouTube ( some examples –education programme information, housing, orientation, announcements)

Why is Social Media important?

If your kids are awake they are probably online

The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones

The Asian Market

Peer Endorsement

The vast majority of people report the opinion they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts

Peer endorsement is the single greatest decision-making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social

Social Networking

Social Networking is the use of communities to engage with others: Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the interaction and conversation

Social Networking

Friendship

• Keeping in Touch

• Developing new relationships

Sharing

• Photos• Links• Interests

Community

• Causes• Beliefs• Advocacy

How popular are Social Networks?

According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world

Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.

Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%