Upload
raviramanan90
View
327
Download
1
Embed Size (px)
DESCRIPTION
The Zero Moment of Truth and the Social Media!
Citation preview
www.simplify360.com
Stage 1
ThePreliminaryRound
Team Name: Wandering Wolverines
Name of first member: Ravi RamananCollege Name: IMT Ghaziabad
Name of second member: Vysakh MadhavanCollege Name: IMT Ghaziabad
#ZMOT! #What’sZMOT?
ZMOT – Zero Moment of Truth is the way the consumers research online before making a decision to buy the product
The internet has empowered the consumers about the product they’re looking to buy and also about the buyer there are willing to sell
A Zero #Momentoftruth is?
A single guy checking out the latest trends in party wear before his first date
A mom looking at the different toys online for her baby
A college going girl browsing through the new range of cosmetics and its substitutes
An entrepreneur searching for interns for his firm.
#Leverage social media for #ZMOT
Partnerships > Marketing > Pay Per Click
Where is it done? #ZMOT
Fashion Industry | Beauty Care | E-Commerce
Where is it done? #ZMOT
Business | Consulting | Services
How to do it? #ZMOT
Market Research | Analysis |Strategic Planning
How to do it? #ZMOT
SEO | Team Management | Marketing
Benefits of #ZMOT!
Synchronization > Success
#ThankYou!