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This case study looks at VolunteerMatch in San Francisco and how they utilize Sprout Social to strengthen their social efforts through streamlined management, superior analysis and enhanced targeting.
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VolunteerMatch is about building connections—between good people and good
causes—and the goal of the organization’s social media e�orts is to extend that mission.
Like many non-profits, VolunteerMatch uses Facebook and Twitter to engage a
passionate audience and provide valuable content, insights and service opportunities.
To build on those e�orts, streamline their management, analyze their progress and target
their messaging, they teamed up with Sprout Social. VolunteerMatch uses a number of
Sprout features, but primary e�orts are focused around four key parts of the platform.
49% 67%
Across VolunteerMatch’s Twitter and Facebook accounts
Across VolunteerMatch’s Twitter and Facebook accounts
51%
795
5%
2.5m
33%
VolunteerMatch + Sprout Employ Scalable Solutions
to Tackle Issues Faced by Many Non-Profits
sproutsocial.com 1.866.878.3231 [email protected]
CASE STUDY
sproutsocial.com 1.866.878.3231 [email protected]
• Situation: A single team member manages social media content
publishing and distribution for the entire organization, so VolunteerMatch
needed an e�cient way to create a consistent stream of high-quality
social posts.
• Solution: Sprout Queue enables VolunteerMatch to streamline their
entire social publishing process. They simply draft their social posts,
drop them in the Queue and each post is published automatically based
on VolunteerMatch’s pre-set preferences for post frequency and timing.
• Impact: By freeing up time previously devoted to constantly managing
multiple profiles, the social team can focus on building strong
relationships and trust with their social audiences through high-quality
content and service.
Queue
• Situation: As social media’s importance grew both within their company
and for their audience, VolunteerMatch recognized a need to bring
multiple departments into the social media fold.
• Solution: Through Sprout’s tasking features, VolunteerMatch’s social
media manager can triage all incoming social messages and route them
to appropriate departments when necessary. Now, instead of going
back and forth on questions via email, the right person can respond to
questions on the spot.
• Impact: New functions of the business—including sales and support—
have become part of the social discussion and customer questions are
resolved via social media in a timely, accurate manner.
Tasking
Founded
1998
Corporate Partners
170+
Participating Organizations
96K+
Volunteers Connected
7.4M+
Quick Facts
Active Opportunities
78K+
• Situation: VolunteerMatch had limited insight into what type of content
resonated with their audiences and needed a way to easily measure
the reaction and reach of their social posts.
• Solution: Sprout’s Sent Messages Report gives VolunteerMatch a quick
overview of how successful each of their messages were in terms of
clicks, reach and responses. Therefore, they’re able to identify and
duplicate the type of messaging that resonates with their audience.
• Impact: Increased oversight into how their thought-leadership and
promotional materials are being received and shared enables
VolunteerMatch to determine how social impacts their overall
organizational goals and success.
Sent Messages Report
Social Media Manager
1
Facebook Followers
28K+
Twitter Followers
21K+
Average Tweets Per Month
250
Highlights
Average Retweets Per Month
310
• Situation: Given their three target audiences—volunteers, non-profits
and corporations—VolunteerMatch needs to spend more time on
developing smart, meaningful content and less time figuring out how
and when to post.
• Solution: VolunteerMatch utilizes Sprout’s ViralPost function to take the
guesswork out of publishing and determines the best times to deliver
their content for maximum impact. Based on usage and engagement
patterns, Sprout automatically delivers VolunteerMatch’s social content
at the moment it will have the greatest impact.
• Impact: ViralPost ensures that VolunteerMatch’s target audience sees
and engages with their content on an ongoing basis. Therefore, the
team stopped worrying about distribution and started focusing on
providing truly valuable content that their audiences want to see.
ViralPost™
Learn how Sprout can help complement your non-profit's social
e�orts and increase your brand engagement at sproutsocial.com
