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Brewsters: Mike Alexander Stephanie Conroy Crystal Diaz Jabari Hasan Jamie Maciel Samantha Mendoza

Capital City Brewery

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Brewsters:

Mike Alexander

Stephanie Conroy

Crystal Diaz

Jabari Hasan

Jamie Maciel

Samantha Mendoza

Name origin

Finest ingredients

3 Beers

Tech Valley Lager

Fairmont IPA

Winchester Chocolate Stout

Our Brews:

Wanted to create a local and community orientated

business

Spotlight on San Jose and its various landmarks

Target Audience:

Employees in downtown SJ

Tech Savvy People

Enjoy craft brews

Content Pillar: Winchester

Campaign Facebook

Introduction: Popular:

Reach: 40

Likes: 0

Clicks:0

Reach: 56

Likes: 2

Clicks: 9

Reach:

42

Likes: 2

Clicks: 5

Content Pillar: Winchester Campaign

Twitter

Introduction: Popular:

Favorite: 1

Favorite: 1

Content Pillar: Winchester Campaign

Instagram

Introduction: Popular:

Likes: 1 Likes: 2

Results from Campaign:

Winchester

0

10

20

30

40

50

60

Reach

Likes

Clicks

Facebook: 9 posts

Reach: 350

Clicks: 29

Likes: 6

Twitter: 2 tweets

Favorites: 1

Instagram: 2 photos

Likes: 3

OVERALL COVERAGE: April 10

Facebook April 10

Content Pillar: Beer Walk

Campaign Facebook

Introduction:

Reach: 150

Likes: 9

Clicks: 17

Popular:

Reach: 118

Likes: 0

Clicks: 13

April 16 April 23

Content Pillar: Beer Walk Campaign

Twitter

Introduction: Popular:

Favorite: 0

Favorite: 1

Content Pillar: Beer Walk Campaign

Instagram

Introduction:

Likes: 6

Popular:

Likes: 8

Results from Campaign

0

50

100

150

9:30 a.m. 4:30 p.m.

Facebook April 23

Reach

Likes

Clicks13

OVERALL COVERAGE: April 23

Facebook: 2 posts

Likes: 1

Reach: 159

Clicks: 15

Twitter: 4 tweets

Favorites: 3

Instagram: 11 photos

Likes: 47

120

39

2

SWOT Analysis

Strengths

• Beer Facts of the day

• Beer Related Articles

• Bay area relevant topics

Weaknesses

• When to post so that we can get consumer engagement

• Communication between mediums

• Content that generated engagement

Opportunities

• Holidays

• Festivals/other beer related campaigns

• Live tweeting from events, hashtags

Threats

• Other brewery’s content and recognition

• Loss of engagement

Impact of CCB

0

20

40

60

80

100

120

140

160

180

Twitter Instagram

Posts

Likes/Favorites

Followers

120

44

129

38

170

3

3

Total Twitter and Instagram Stats

Impact of CCB

0

500

1000

1500

2000

2500

3000

March April

Reach

2,976

Monthly Post Reach on Facebook

1,711

Impact of CCB

0 50100 150

200250

March

April

Posts224

32

55

Overall Impact:

Facebook dominated and grew over time

Twitter and Instagram needs separate content

Increase in total reached

Marginal increase in page likes

Monthly Facebook Stats

212

3

8

7