Building your social eminence

© 2015 IBM Corporation1

Welcome !...


Why do we care

about social

media?

© 2015 IBM Corporation

Our brand is experienced through the IBMer

3

� � =

eightbar.co.uk

…sharing your expertise with colleagues, clients, and partners is a powerful way to build your personal brand while supporting IBM’s business priorities

Source: IBMers Who Tweet

Our brand is experienced through the IBMer


Why is it important to

have a personal

brand?


Your brand differentiates you,

and sets you apart from others.

It is the truest reflection of who

you are – the sum of all past and

present positions, education and

life experiences.


What you are passionate about

What your company/ industry needs and values

Your top skills and talents

3 essential elements of a great personal brand

Source: www.beleaderly.com


Informationalpowerhouse

Expert

Thought leader

3 stages of building an influential brand

Source: www.beleaderly.com


What are the characteristics of an influential personal brand?

• Dependable, trustworthy

• Genuine, authentic

• Thought leadership, subject

matter expertise

• Humor, wit, entertainment

value


As a technical IBMer.

IBM needs your voice in social conversations

– Participate in online communities and social spaces with your

point of view

– Engage in conversation and drive positive sentiment

– Look for opportunities to engage with influencers

IBM's point of view needs amplification and

contribution from our experts... YOU

– Encourage your talent and mentees to get trained and participate

Our brand is experienced through the IBMerAs an IBMer, YOUR voice matters


Reasons to Engage in Social Media

10

Grow Your

Network

•Expand your network

of professional contacts

•Build and manage

your own professional reputation

Engage your

Network

•Share your personal

knowledge and ideas on

thought leadership

•Directly communicate,

share, and collaborate

with your audience

Establish a unique

identity

•Differentiate yourself and

IBM from its competitors

•Increase visibility in search

engine results

As a technical IBMer.Our brand is experienced through the IBMerWhy Engage in Social Media?


But I don’t know

how to start.


Many levels of social media contribution

Effort / Value

Time

Listen

Share

Contribute

Engage

Start by listening


How to get started

� Listen & Build your Network

– Find people to follow and observe their

behavior: what they say, how they

interact. Monitor communities so you can

to look for opportunities to engage.

Search for models in your job role and

domain to emulate.

� Share/amplify others content

� Contribute original content

� In short, just jump in!

And Blue Galaxy can help!

As a technical IBMer.Our brand is experienced through the IBMerHow to Get Started


LINKEDIN

• Professional

• A living resume

• Goal: to get to 500

LINKEDIN

• Professional

• A living resume

• Goal: to get to 500

TWITTER

• “The Mullet” of social media

• 30/30/30

• Secret messages

TWITTER

• “The Mullet” of social media

• 30/30/30

• Secret messages

IBM Connections

• The AOL of social networks

• Safe, internal, complex

IBM Connections

• The AOL of social networks

• Safe, internal, complex

How can you use social media channels to build your eminence?


IBM

business

IBM

business

Business

related

Business

related

Personal

30%

30%

30%

Duffy’s Twitter 30/30/30 rule


Establish a daily routineEstablish a daily routine

Mileage will vary -find your usage

patterns

Mileage will vary -find your usage

patterns

Update your profiles with

expertise and tags

Update your profiles with

expertise and tags

Listen to key topics

Listen to key topics

Build your network by friending,

following, interacting

Build your network by friending,

following, interacting

Petit à petit, l'oiseau fait son

nid

Petit à petit, l'oiseau fait son

nid

Strategies for effective social media use


LinkedIn Profile Checklist


- Use groups as an

opportunity to learn more

about what your target

market

is saying, and share your

insights.

- Aim to become a valuable

resource and contributor to

the community

- Showcase favorite groups

on your company page –

it’s a great opportunity to

guide

your target market into a

community you participate in

LinkedIn Discussion Groups


Tool Tips


Easily share media rich IBM content

Helpful Social Media Tools: IBM VoiceStorm – Get Social Hub

• IBM Select/Voicestorm Pilot (Select groups ongoing feed of content – all approved for Q4 inclusion)

• My Social Sharing Hub (reserved for Signature Moment promotion)

Make sure you add to the

pre-filled #hastags and

@mentions to make your

post your authentic voice.


Shorten Your URLs

Helpful Social Media Tools

Ow.ly – within HootSuite

• http://www.hootsuite.com

Bitly

• https://bitly.com

Ibmurl – only use for IBM related sites

• http://ibmurl.hursley.ibm.c

om/3EBULet

There are many other tools available, this is just a sampling of my favorite tools


Helpful Social Media Tools

Monitor Your Brand Image

• Google yourself – do you like what you find?

• Try to find yourself on the IBM Expertise app

• Determine your influence and track it:

– www.klout.com

– Track mentions www.hootsuite.com

– Analyze your audience www.socialbro.com

• Check and update your Profile Security settings, if you

are sharing with a broad audience make sure it is by

choice


Checklist

Quick Tips for Immediate Impact

• Establish your Social Media/Social Business Accounts (if you have not already)

– www.twitter.com

– www.Linkedin.com

– Internal IBM Connections Profile

• Ensure you have keywords tied to your personal brand on Linkedin, Twitter & IBM

Connections Profile (make sure you have minimum 10 tags that describe you and your

specialties)

• Let people know how to find you on Social Media

– Email Signature generator with Social Links for Notes: https://signature.innovate.ibm.com/auth

– Update your IBM Connections Profile with your Social Networks

– Consistent Imaging across Profiles

– Update Linkedin Profile with Custom URL eg. ca.linkedin.com/in/michellecooke/

• Engage with others as a Listener First, then join in the conversation

• Be Authentic, people will want to follow you and hear your voice


For more information

IBM Resources + References

Log into The Digital IBMer Hub

https://w3.ibm.com/digitalibmer

Click the Get Started Tab

Videos + Tutorials

IBM Best Practices for Social Computing >

http://ibm.co/eew6bu

IBmLR – an official Tumblr of IBM Innovation

http://ibmblr.tumblr.com/

BlueGalaxy Community for Socially Savvy IT Practitioners

IBM Slideshare Presentations Channel

http://www.slideshare.net/ibm

Smarter Cities YouTube Channelhttp://www.youtube.com/smartercities

Social Selling Toolkit

Conversations for Change

https://www.linkedin.com/company/2660365

Social Business Universityhttp://swglearning.raleigh.ibm.com/sbuniversity/


What is this

“Blue Galaxy”?


Goal of Blue Galaxy:

Internal community to empower and equip the IBM technical communityto engage with the world’s practitioners in the real world

As a technical IBMer.Our brand is experienced through the IBMerIbm.com/bluegalaxy


What does

Blue Galaxy offer me?


The Blue Galaxy offers the following benefits or all members

1. Resources - ALL the social resources Internal/external) you need in one

place.

2. People - The key people you need to connect with, key information you

need to know about, and easy ways to extend that message by vetted

content you can share.

3. Best practices – Learn what worked for others. Shine up your social

media skills

4. Kudos - Recognition of those who take up the missions and produce

results, come up with creative ideas and contests, and add value back to

the community.

5. Community - Connecting you with other IBM technical folks for insights

on what they think about your products, technologies, projects, etc –

before you go live

As a technical IBMer.Our brand is experienced through the IBMerBlue Galaxy provides:


What does

Blue Galaxy offer me?..

1. Become a member of the Blue Galaxy Community NOW

2. Go to the wiki section and find the news and resource page

3. Participate and add value :

� Listen to the conversation online by watching what others are saying

� Create original content (blogs, presentations, articles, etc.whatever format works

for you)

� Participate and add value in the online conversation by commenting or adding links

for more information – driving users back to IBM.

� Share monthly missions of your choice

� Contribute to the community: answer questions, share best practices, and add

more fun back into the community

So, how do I participate?


1. Join the Blue Galaxy Community

2. Tag yourself so you appear in the Blue Galaxy Directory

– Enables you and us to find Blue Galaxy members by area of topic expertise, geo, main contribution focus, lab association and more

3. Check out the Blue Galaxy News and Resources pages to:

– Find and follow the latest internal and external communities for a given topic

– Find and connect with key influencers in this topic space

– Easily find the latest content, news, downloads and missions for this topic

– Understand how to join the conversation, add value, and provide feedback to IBM

So, how do I participate?So, how do I participate?


4. Blue Galaxy Monthly Missions

• Quick social missions focused on knowledge sharing for a technical audience, presented in an easy to share format.

• Want to speak at conferences? Find opportunities to present or connect with the developer audience online and offline

• Amplify your social media influence and content stream

– Enable the business to understand the impact of your voice in the marketplace

5. Blue Galaxy Blog

– Find the latest news, and updates across the Galaxy

– Share updates which you feel are important for other Blue Galaxy members to know

6. Participate in the Community:– Add comments, blog posts, share content or mission opportunities

– Ask other Blue Galaxy members for help, when you need it

– Provide feedback – let us know what is working and what is not, both for you and our external developers

So, how do I participate?


Last Thoughts.


Basic Etiquette

Image source: http://www.flickr.com/photos/metrolibraryarchive/

• Be excellent to one another

• Respect copyright, fair use, and financial

disclosure laws

• Protect all confidential and proprietary

information

• Don’t cite or reference clients, partners, or

suppliers without their approval

• Know and understand the rules of engagement –

what is appropriate to share and what is not

• Admit and apologize for mistakes

• Be transparent about your identity

and affiliation to IBM

• Don’t. Feed. The. Trolls.

REFERENCES:

IBM Social Computing Guidelines, IBM Secure Computing

Guidelines

Business Conduct Guidelines

Basic Etiquette


Basic Etiquette The Power of Social Business

Many thanks to Laura Cowen, community manager WASdev.net!


For more information

External Resources + References

Twitter Help Center

https://support.twitter.com/

Twitter Help Center, Getting Started:

https://support.twitter.com/articles/215585-twitter-101-getting-started-with-twitter#

Online Twitter Guidebook:

http://mashable.com/guidebook/twitter/

Top 10 Twitter SEO Tips

http://on.mash.to/cElRp

How to use Twitter YouTube Video:http://www.youtube.com/watch?v=J0xbjIE8cPM

How to use Twitter for Business (Part 1 of 9) on YouTube:http://www.youtube.com/watch?v=Sn_2E-Y_KmE
