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My introductory lecture to journalism students about blogging
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2013
Blogs and Blogging UOW JOUR112
Monday, 25 March 13
Blogs are not one: mix of software content and style✤ news blogs
✤ live blogs
✤ hyperlocal blogs
✤ war blogs
✤ street fashion blogs
✤ mummy blogs
✤ arts blogs
✤ personal journals
✤ science blogs
✤ marketing blogs
✤ travel blogs
✤ project blogs
✤ academic blogs
✤ scrapbook blogs
Monday, 25 March 13
Melissa Wall - Blogs of War (2005)Monday, 25 March 13
Kevin Sites
✤ In the Hotzone
✤ Yahoo project to visit every war zone in 12 months
Monday, 25 March 13
Christopher Allbritton
✤ Got readers to finance several trips to Iraq to cover the war
Monday, 25 March 13
Sandeep Junnarkar
✤ Wanted to cover HIV/AIDS in India
✤ Realised mainstream media weren’t interested
✤ Also reader funded for himself and a photographer
✤ Mainstream media coverage helped promotion
Monday, 25 March 13
Paddy Johnson
✤ Art blogger
✤ Publisher
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Scott Schuman
✤ Satorialist
✤ Street fashion blogger
Monday, 25 March 13
Lisa Belkin
✤ “In the past three years, I’ve learned to do something new,” said Belkin, referring to writing on the Web. “And I love doing it. And I discovered I’m not bad at it. What it is that I do now is why the Huffington Post exists — the constant interaction with readers, the feedback. It’s not central to what the Times does. It shouldn’t be. That’s not why the Times exists. But since that I love doing it, I’m going to have an adventure at the place that was designed to do it.”
Monday, 25 March 13
Monday, 25 March 13
MFWseekingFBF
✤ Rachel Bertsche moved from NY to Chicago
✤ Blogged about finding a new best friend
✤ one friend date every week for a year
✤ book deal plus blog
Monday, 25 March 13
Project blogs
✤ Guardian often blog around specific popular TV series
✤ Wire blog
✤ Mad Men blog
✤ Leverages fan enthusiasm to create community of readers
Monday, 25 March 13
Greg Mitchell
✤ Long time Media blogger
✤ Wiki leaks live blog
✤ Occupy live blog
✤ Blogs turned quickly into ebooks
Monday, 25 March 13
Live Blogs
✤ Cover breaking news events assembling different points of view
✤ Cover specific launches and press conferences
Monday, 25 March 13
NYT’Lede
✤ rolling coverage of news
Monday, 25 March 13
Nicholas Kristof
✤ Twice weekly NYT column
✤ Blog
Monday, 25 March 13
Casey Parks
✤ What moves me to be a journalist? It's been a career goal so obvious to me for such a long time that the question had ceased to be asked. ... I have a distinct want (it's a thirst and a flame, all at once) to create these stories myself--not for the Pulitzers, but for the reaching outside of myself, to break people's hearts so adeptly that they move into action...I want to learn by seeing. I feel deeply, and I know journalism.
Winning essayMonday, 25 March 13
Monday, 25 March 13
Monday, 25 March 13
2013
Monday, 25 March 13
Elements of blogging
✤ Links✤ Indented quotes✤ Categories✤ Distinctive header✤ Subhead (replace just another
wordpress blog)✤ About Page✤ Widgets✤ Blog rolls
✤ Social media✤ Pictures with captions and
credits✤ Pages (resource links/local
history)✤ Video✤ Sharing tools
Monday, 25 March 13
Hobbyist 60%
Professional 18%
Corporate 8%
Entrepreneurs 13%
State of the blogosphere
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Monday, 25 March 13
