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Black Dog Easy Evenings Blogathon Hrish Thota @dhempe Tweet about our session using #SMWBangalore.

Black Dog Easy Evenings Blogathon

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Page 1: Black Dog Easy Evenings Blogathon

Black Dog Easy Evenings

Blogathon

Hrish Thota

@dhempe

Tweet about our session using #SMWBangalore.

Page 2: Black Dog Easy Evenings Blogathon

What is a Blogathon?

• Multiple blog posts

• Multiple days

• Multiple sub-topics under a main topic

• Multiple bloggers

• Assured prizes

• Time bound/ Campaign bound approach

Page 3: Black Dog Easy Evenings Blogathon

Why Blogathon for a Brand?

• Brand building & awareness

• Crowd sourced content generation

• Maximum reach via top bloggers

• Helps in Search Engine Optimization

• Sense of honesty and transparency

• Increases trust and familiarity

Page 4: Black Dog Easy Evenings Blogathon

Case Study: Black Dog Easy Evenings

Page 5: Black Dog Easy Evenings Blogathon

Blogathon Objective:

Increase presence of Black Dog Easy

Evenings on Internet

Increase content on Internet of world class

events

Increase content on popular keywords selected

by Google Adwords

Leverage honest feedback from bloggers

Create personal connect with bloggers

Reach out to bloggers having more than

20,000 readers a month

Page 6: Black Dog Easy Evenings Blogathon

Highlights of the

Blogathon 30 lifestyle bloggers

from across India with

maximum reach

30 blog posts in 30days

SMS/Email reminders

Bloggers were gratified

with gadgets

Top 10 bloggers

selected for 2nd stage

Page 7: Black Dog Easy Evenings Blogathon

Popular Bloggers - Raksha

Page 8: Black Dog Easy Evenings Blogathon

Popular Bloggers - Apurva

Page 9: Black Dog Easy Evenings Blogathon

Popular Bloggers – Aravind B

K

Page 10: Black Dog Easy Evenings Blogathon

Black Dog Blogathon - Metrics

Total Blog posts

860

Average Viewership

700-800

Total Reach

6 Lakhs Reach

Page 11: Black Dog Easy Evenings Blogathon

Success of Blogathon

• Had 95% output (target – 70%)

• Bloggers used personal stories

• Bloggers doubled their visitors that month

• Search Engine results improved a lot

Page 12: Black Dog Easy Evenings Blogathon

Challenges during Blogathon

• Plagiarism / Repetitive content

• Demotivation of bloggers

• Losing Interest

• Brands could be pushy

• Bloggers are NOT paid media