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Being A Public Sector Professional Online for the Digital Skills Gym.
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Dan Slee
@dan slee
Being a public sector Professionalonline
What we’ll run through• Hear examples of when people have become unstuck online - with case
studies.• Learn the proven times when you risk becoming a case study yourself.• Learn strategies to keep the seperate personal account seperate from the
work acount.• Learn what the benefits are of being a public sector professional online -
with case studies.• Develop your own unique target for how you'll be a public sector
professional online.• Develop your own strategy for reaching this target.
Old media
1993 to date
media history...
New media
1831 to 1993
Old media
1993 to date
media history...
New media
1831 to 1993
Really old media
51BC to 1831
Old media
1993 to date
media history...
1831 to 1993
Really old media
51BC to 1831
1993 to date
media history...
1831 to 1993 51BC to 1831
“Is social media a fad? If anything was a fad it was the old media mass media period that was a historical anomaly. Now we’ve gone to a more social model super-charged by the internet.”
– Tom Standage, Oxford, 2013.
A
C
53 per cent of adults use a smartphone to go online
85 per cent of UK adults use the internet
(source: Ofcom, 2013)
64 per cent of adults have a social media profile
16-24 year olds are twice as likely to miss their phone than miss TV
What we’ll run through• Hear examples of when people have become unstuck online - with case
studies.• Learn the proven times when you risk becoming a case study yourself.• Learn strategies to keep the seperate personal account seperate from the
work acount.• Learn what the benefits are of being a public sector professional online -
with case studies.• Develop your own unique target for how you'll be a public sector
professional online.• Develop your own strategy for reaching this target.crash
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Proven times when things go wrong
• At the end of a stressful day
Proven times when things go wrong
• At the end of a stressful day
• When there is alcohol involved
Proven times when things go wrong
• At the end of a stressful day
• When there is alcohol involved
• When you think no-one is looking
Why bother? It’s scary!
Source: repple
Source: repple
Benefits of being a public sector worker on social media
Benefits of being a public sector worker on social media
Your own profile
The work profile you look after
Your own work profile
Benefits of being a public sector worker on social media
Benefits of being a public sector worker on social media
80-20 split
Benefits of being a public sector worker on social media
Benefits of being a public sector worker on social media
Benefits of being a public sector worker on social media
Can you keep them separate?
Strategies to keep them seperate• You can’t keep them separate (really).• An ‘all my own views’ disclaimer doesn’t hold water.• You can avoid posting to the wrong account by using different platforms
to get onto them (eg. Hootsuite).
If people shout at you…
Develop your own strategy for being a public sector professional online
• What do you want to achieve? Jot down five things you’d like to do.• It’s okay to speak human (and to talk about non-work things.)
• Ask yourself the question: ‘would this break my code of conduct?’• Ask yourself the question: ‘will this make my boss look stupid?’• Ask yourself the question: ‘can I show this to my boss or a reporter?’• Ask yourself the question: ‘Am I drunk?’• Check your code of conduct and other policies.
