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“Instagram is a fast, beautiful and fun way to share your life with friends, family and Business.”
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr
Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.
Instagram began development in San Francisco, United States (U.S.), when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography.
On April 12, 2012, Facebook acquired Instagram for approximately US $1 billion in cash and stock.
Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.
How to Use It
Whether using Instagram as an online app or via computer, the first step is to create an account
Next, find friends to follow
From the main interface, users can
View, like and comment on others’ photos
See what’s popular
Favorite images
View your profile and manage your account
Using the Photo Icon allows users to:● Upload photos or videos to followers● Edit photos with filters● Add information to images
Hashtags are word or phrase preceded by a (#) and used to identify messages on a specific topic.
After a post is tagged with a hashtag, tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.#
Feed -A series of the most recent images taken by those you are following, in chronological order.
Regram- the act of reposting an image previously posted by another user.
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants
Tags- An Instagram account name preceded by the ‘@’ symbol
TBT- “Throw Back Thursday”
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants
Selfie- A picture taken by someone of himself or herself.
Direct Message- allows users to send private photos to each other.
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants
1. Quality over quantity2. Keep private posts private3. Keep hashtags relevant4. Give proper credit when reposting
Instagram Etiquette
10 Essential Instagram Tips Every User Should Know Just Unfollow
User Demographics
200 MillionSmith, Craig (October 6th, 2014). "By the Numbers: 100+ Interesting Instagram Statistics". Digital Marketing Ramblings
Monthly Active users as of March 2014
60%http://instagram.com/press/
of Instagram Users are outside the US
17%Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends
of All Online Adults Use Instagram
68% of Instagram users are female
32% of Instagram users are male
Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends
How engaged are visitors to instagram?
Alexa.com (November 26th, 2014)
Daily Pageviews per Visitor
Daily Time on Site
4.71
4:20m
Instagram engagement is 15 times greater than Facebook.
Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends
Brand Demographics
Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends
The Top 3 Brands on Instagram
Instagram Statistics Totems.co (November 26th, 2014)
Interest for Brands on Instagram
Instagram Statistics Totems.co (November 26th, 2014)
● The top 50 brands on Instagram have 1.5 Million followers on average.
● As importantly, an average of 2 Million posts mention each of these brands on Instagram.
http://www.l2inc.com/research/instagram-2014 (November 26th, 2014)
Most brands post an average of 5.5 times daily.
Business Applications
Get Users Browsing Your Brand
● Instagram is a great way to share pictures of products or lifestyle images of your brand and encourage users to share with other followers
Make a Members Only Experience
● Offer premium content and sneak peeks for followers that doesn’t appear in your other social media streams
Tell a Different Type of Story
● Create a genuine conversation with your followers that goes beyond reasons they should buy
Spark True Interaction
● Use contests, brand specific hashtags and themes to get people talking about and to you
Follow Trends to be Trendy● Stay on top of what is
popular and use those hashtags and keywords to promote your brand as appropriate
