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BE A SOCIAL MEDIA
SUPERSTAR!
CECI DADISMANPRESIDENT // CARDINAL + COMPANY
HELLO!ARTS MARKETER
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM
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QUALITY IS MORE IMPORTANT THAN QUANTITY
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#2 SEARCH ENGINE
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ON SOCIAL MEDIA, CONTENT IS KING
VISUAL.RELEVANT.CLEAR CTA.TAGS.
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NEVER PUSH CONTENT FROM ONE PLATFORM TO ANOTHER
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RECOMMENDED TOOLS
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ENGAGE YOUR COMMUNITY
ASK QUESTIONS
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OFFER REWARDS
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UTILIZE UGC
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LEVERAGE INFLUENCERS
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HAVESOME FUN
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ADVERTISING IS AN EXTENSION OF CONTENT
CREATING APAID CAMPAIGNSAMPLE EVENT: A KID’S SHOW
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FRIENDS DON’T LET FRIENDS BOOST POSTSLIMITED TARGETINGNO PLACEMENT CHOICESCAN’T USE CUSTOM AUDIENCESLACK CAMPAIGN ORGANIZATION
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YOUR CONTENT & IMAGERY MUST MATCH THE TARGETING!
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USING DATA IN YOUR PAIDCAMPAIGNS
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CUSTOM AUDIENCES
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STARTING DATA ENTIRE PATRON LIST
PAST TICKET BUYERS
PAST BUYERS FOR A PARTICULAR SHOW
DONORS
YOUNG FRIENDS MEMBERS
PEOPLE ON YOUR EMAIL LIST
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LOOKALIKE AUDIENCES
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CREATINGDARK POSTS
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FULL TUTORIAL AT ARTSHACKER.COM
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