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© 2016 Terra L. Fletcher BASICS OF SOCIAL MEDIA MARKETING @TerraLFletcher #WWA 1

Basics of Social Media for the Wisconsin Writers Association

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Page 1: Basics of Social Media for the Wisconsin Writers Association

© 2016 Terra L. Fletcher

BASICS OF SOCIAL MEDIA MARKETING

@TerraLFletcher#WWA

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INTROS

•Name•Writing genre•What you hope to learn

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KAHOOT.IThttps://play.kahoot.it/#/?

quizId=438ec490-0811-489a-9ee0-173b38947019

Terra L. Fletcher - FletcherConsulting.com 3

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OVERVIEW

FacebookGoogle+LinkedInTwitterBlogging/WordPressOther social media tools

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Sour

ce: t

hree

-ship

s.com

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FACEBOOK

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FACEBOOK

Page vs. profileAnalyticsPages Manager ImagesCall to Action

https://www.facebook.com/business/learn/facebook-page-basics

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GOOGLE MY BUSINESS

What is Google+?

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FEED/HOMEPAGE

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PROFILE

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TIPS FOR GOOGLE+

Connect to your YouTube channel and other Google accounts

Auto-post to from other social networks

Keep plus page up to date

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LINKEDIN

OptimizeSearchUpdate WeeklyEndorseRecommendCompany Pages

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TWITTER

#@ListsIntegrate

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BLOGGING/WORDPRESS

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BLOG TIPS

Don’t use a free siteCreate a content calendarFollow other writersTrack you definition of success

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YOUTUBE

OptimizeFree video hostingAmazing searchIntegrate

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VisualIdeal for productsGet linksIntegrate

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TIME SAVING TRICKS

CalendarTimerRepeated ideasRelationshipsHire an expert

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CITATIONS

http://www.convinceandconvert.com/facebook/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/

https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages/

http://allfacebook.com/infographic-pandemic-labs-days-times-of-day_b102835

https://www.facebook.com/PagesSizesDimensions http://

www.slideshare.net/MarySalvino/google-plus-made-simple-slideshow-9638966

https://adwords.google.com/KeywordPlanner http://www.google.com/analytics/

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FletcherConsulting.comTerraLFletcher.comFacebook.com/FletcherConsultingTwitter @TerraLFletcherYouTube.com/TerraLFletcher