Avoiding A Brand Identity Crisis,Online and OffFor the audio portion of today’s event, dial 1-866-740-1260 and enter code 2925553

About Albers Communications Group

• Full-service public relations and digital marketing agency

• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure

About Stacy Ford Bingham

Account Manager

On Twitter @fordbingham

Today’s Topics

• Definition of a brand• Why your brand matters • Five characteristics of sticky brand • Where to begin – three questions• A branding success story• Questions and discussion

Definition of a Brand

• Your brand is your voice• More than a “look”

Why Does Your Brand Matter

• A memorable and lasting brand: • Builds trust and loyalty

• Tells your story

• Develops an emotional connection

#Like A Girl Campaign

Lululemon

• Remove internal language • Be conversational, be personal• Develop trust by being authentic • Bring the outside-in focus • Tell a story

Five Characteristics of a Sticky Brand

TOMS Shoes

TOMS Shoes

• As you evaluate your company’s brand:• Who are you talking to? • Identify your audience• What are they looking for? • What characteristics are unique to you?

Where to Begin: Three Questions

• Research• Using video to tell your story• Social content to reinforce message• Your website and online image

Brand Integration

Upcoming Webinars

Are you (Linked)In or Linked(Out)?

Hosted by Gina Pappas

Wednesday, Sept. 15 @ 10 a.m.

Register at alberscommunications.com/learning-opportunities

Questions & Discussion

@alberscg

/AlbersCommunicationsGroup

www.alberscommunications.com