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This handout accompanies the Karen Workman, social media staff editor at The New York Times, presentation that helps journalists use Twitter, Facebook, LinkedIn and Google Forms as reporting tools. This presentation -- Using Social Media as a Powerful Reporting Tool -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://www.apme.com/?AboutNewsTrain
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Attracting young readers and viewers
Karen Workman | @KarenWorkman | [email protected]
Younger news consumers are “grazing” for news via the Internet … through their social networks … on their smartphones.
The numbers say … • 71 percent of those ages 18-29 cite the Internet as a main news source.
• Getting news online is associated with education. Two-thirds (65 percent) of college graduates get news online. 28 percent of those without a college degree get news online. Millennials are on track to be the most educated generation in American history.
• 34 percent of those ages 18-24 said they saw news on a social network yesterday.
• Facebook users who get news at the highest rates are 18-to-29-year-olds.
• Twitter is more popular among young African-Americans. 40 percent of African-Americans ages 18-29 use it. 28 percent of whites ages 18-29 use it.
Shooting Spurs Hashtag Effort on Stereotypes By Tanzina Vega, The New York Times
“Brittney Gault, 28, a student at DePaul University, said the #IfTheyGunnedMeDown campaign gained popularity because of the strength of black Twitter users collectively known as ‘Black Twitter.’ ‘They are really a media response team,’ Ms. Gault said. ‘Everybody is tapped into Black Twitter.’” Read more: bit.ly/hashtag-protest Beyond Millennials: How to Reach Generation Z By Sylvan Lane, Mashable
“Millennials are so last year. As the generation that inspired countless think pieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z.” Read more: bit.ly/gen-z-mktg Why That Video Went Viral Read more: http://bit.ly/viralnature
Teens aren’t abandoning “social.” They’re just using the word correctly. By Cliff Watson via Medium
“Advertisers are perplexed and a little angst-y. I know this, because I work in advertising. Wait. Don’t stop reading because I admitted that. This isn’t about advertising. It just happens to start there.” Read more: bit.ly/teens-social Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds By Shea Bennett, MediaBistro
Read more: bit.ly/snapchat-tw Refocusing the “story” away from individual articles to the overarching narrative By Lauren Rabaino
“Kill the article. That was the theme of the Global Editors Network hackathon that I participated in with Seattle Times teammates Ben Turner and Justin Mayo.” Read more: bit.ly/kill-the-article
Good reads
(Pew Research)
