ATTACK THE BLOCK

Mimi

Tag line: give people clues about the narrative and genre of the film; which also a helpful way to attract them to watch it. They are using special language because want to attract audiences’ eyes by making it looks interesting. The color of it is in red which is want them to be noticeable as they are the important information and they are posited at the top of the poster which fit the ‘Z’ rules that people can see it at the first eyes.

Colour: They are using red color to highlight the key words which aim to make the page looks more eye-catching and interesting; also they are the important information, they want audiences to pay attention and notice it. For other words they are using white color which looks great and more clearly as it is on dark blue background. The main color for the poster is blue which different levels, mostly in dark which shows it is quite serious and might about sky as blue refer to the color of sky .

Camera shot: this is using low angle and long shot so it shows their powerful and makes them look authority. Also the long shot can establish the setting for us, so we can see the background clearly and know what is the environment looks like.

Information: give out the date let audience know when it is coming out and able to go to cinema to watch it. Also the credit and other information is showing around the side of the poster which is quite interesting and looks great; also let people have more information to secede whether to watch it or not.

Award: these are quote by expect witnesses, or be the USP to attract audience come to watch this film as people always believe what have been prove or popular; these award can give people’s a push and a reason to choose to watch this film.

Genre: the background looks related to science as the sky and wired light are represent things that our of world stereotypically, and the color they used for the poster seems belong to the science-fiction film genre. Also the tag line tells us it is about city and out space. It shows about science definitely. Also the prop they use are show the genre as well like glasses and bicycle, they belong to comedy stereotypically; also the characters costume looks wired sometimes and this can relate to the genre comedy; so overall it is science-fiction comedy film.

Character’s facial expression looks confused and surprised for all of them, therefore people might want to know why and what happen to them which might force them to watch the film. Their props give their identify for each characters. Like hats, bicycle, glasses which might refer to aim to freedom, young or knowledgeable ; this is using the symbolic thing to represent the character. They nearly shown all the characters out which is a special advertising skills to attract more audiences like the actor or actress’s fans; in addition this can give people more idea about the character in the film as well.

Characters: using celebrity , attract his fans to watch it. Also it can helps to build reputation and have a USP. Many people may because this selling point to watch this film. Also they all appear on the poster, we can have ideas about what is the main characters. They are set in middle of the poster which can catch people’s attention easily and fit the rule of third rules.

Background: It looks very mysteries which can build audiences’ interest and attract them to watch it. This shows the setting they use and their own building to let us know where it should be. The building is the symbol of their setting and the lighting makes it looks eye-catching and shinny.

Typography: they are using specialist typefaces, in bold, with white colour and italics.; these are all the elements to make the poster looks more interesting and eye- catching. The size of some important information is bigger like the name of the film, this helps to highlight the key information and show to audiences clearly also attract their attention and let them remember these information.

Lighting: It seem like natural light from dark night like the street light, star and light from building inside which can bring people into the story and let them to believe the strong is true; but it add many special effect on it so it make people connect to the new thing out of the world, so they will know that in their mind as well.

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