Associations and social media: 15 Reasons ICCA had tremendous Twitter traffic at the 2014 Congress

International Congress and Convention AssociationTwitter: #ICCAAES

ICCA Association Expert Seminar ICCA Association Expert Seminar


Mathijs VleemingCommunication Strategist – ICCA

• Twitter: @MathijsV; @ICCAWorld; @MeetingsPR

• LinkedIn: http://mathijs.vleeming.info

• Blog: www.MeetingsPR.com

• Website: www.iccaworld.com

ICCA Association Expert Seminar

http://mathijs.vleeming.info/

http://www.meetingspr.com/

http://www.iccaworld.com/


• Why should an association be on social media?

• Why should you use social media before, during and after your event?

• For whom should you use it?

Why social media?


There is no more

B2B or B2C.

It is H2H:Human to Human

The social shift: People


“Social media is about social science not technology”

Brian Solis

People



• Extend member community online

• Increase relationship with members

• Be where your members are; they expect it

• Stay relevant

• Provide (personal) support

• Improve products/services by listening

• Increase brand awareness and reach

• Promote products, events, services

Why social media?


• Twitter: Events/tradeshows and news – Personal and Company

• Facebook: People/personal updates, light-hearted and fun

• LinkedIn: Business oriented; expertise - Personal; Company page; ICCAWorld group (members only)

• Instagram: Extraordinairy pics

ICCA’s Social media channels


• Increase event-value for attendees

• Increase interaction between members, before, during and after the event

• Show members that are not going what they are missing

• Online ICCA profiling to other target groups: potential members, associations, press

Objectives ICCA Congress


• Short

• Easily post links, photos and videos

• Mention others (@MathijsV)

• Public

• Group and find messages with a hashtag

1. Focus on Twitter


Continuous online community


• Congress website

• Emailings

• Hard-copy programmes

• Powerpoint templates

• Speaker briefings

• Event app (Spotme)

• Social media

• Personally to key stakeholders

2. Multichannel Communication


3. Hashtags with a purpose

Add a call to action!

Go with the flow:

• Listen

• Facilitate

• Amplify







#RoadtoArgentina


#ICCAWorld

• Share your key takeaways of ICCA Congress Sessions

• Search for #ICCAWorld and engage with other members

• Ask the community for advice

Why take notes on a piece of paper if you can share them and allow the world to see?


#ICCAWorld



#ICCAWorld


#SelfICCA


“Mickey Mouse moments”


Without proper WiFi no Tweets from your event.

Charging stations.

5. WiFi


6. Twitter walls


6. Twitter walls


7. Selfie sticks


8. Leadingby example



9. Pushing live content online


10. Personallyinvolve staff


11. Involve students/volunteers


• -8.00: Wrap up and look forward;

• 8.00-10.00: Preparing daily schedule

• 10.00-12.00: Moderate and report

• 12.00-13.00: Lunch and afternoon preparation

• 13.00-17.00: Moderate and report

• 16.00-18.00: Evening programme info

• 18.00 – night: Wrap up the day

12. Plan and schedule messages


13. Integration in the event app


14. Reward influencers



• Event website (share registration)

• Banners and infographics

• Video reports

• Congress pics

• ICCA Congress Daily

• News reporting

• Education sessions!

15. (Shareable) content is king


‘Smart speakers encourage their live audience to share their presentation, for instance by using catchy quotes in a large font’

- Mathijs Vleeming

Shareable content


Results


• 59% of the delegates were active on Twitter before, during or after the Congress (normal = 20%).

• 70% of those delegates using Twitter said it helped them to increase the value of their ICCA Congress experience.

• 75% said they feel using Twitter helped them to increase their interaction with other members.

Results


1. Social media is about dialogues between people

2. Go with the flow: Facilitate and amplify

3. Create clear calls to action

4. Focus on the weeks before the event

5. Shareable content is king

Wrap up: Key takeaways


• Social media for meetings

• socialmediaforeventsebook.com

• The conversation company -Steven van Belleghem

• MeetingsPR.com

Resources


Mathijs VleemingCommunication Strategist – ICCA

• Twitter: @MathijsV; @ICCAWorld; @MeetingsPR

• LinkedIn: http://mathijs.vleeming.info

• Blog: www.MeetingsPR.com

• Website: www.iccaworld.com

Thanks!

http://mathijs.vleeming.info/

http://www.meetingspr.com/

http://www.iccaworld.com/

Social Media

Associations and social media: 15 Reasons ICCA had tremendous Twitter traffic at the 2014 Congress