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Tiffany Broadbent Beker (@tb623) Web Developer & Social Media Coordinator University Communications William & Mary (@williamandmary) Williamsburg, Virginia
As Easy As Herding Squirrels: Managing Social Media On Your Campus
H I G H E D W E B 2 0 1 5 # H E W E B 1 5
# M C S 9
Brace YourselfSocial media accounts for your campus are coming
(or are already here)
P H O T O V I A F L I C K R B Y T O M I TA P I O K ( T O M I TA P I O ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / T O M I TA P I O / 6 5 0 6 8 2 7 3 4 9 /#mcs9
Social Media Growth At William & Mary
Plus: 25 YouTube accounts, 11 Flickr, 6 Tumblr, 12 LinkedIn, 5 Pinterest & 15 Blogs
Num
ber
of A
cco
unts
50
200
350
500
2009 2010 2011 2012 2013 2014 2015
3 8 1266
13 22
116 125
219
333
464
8 1751
83 109148 164
Twitter Facebook Instagram
Let 1,000 Flowers Bloom
P H O T O V I A F L I C K R B Y C O R E Y S E E M A N ( C S E E M A N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / C S E E M A N / 8 6 5 8 7 4 9 0 0 6 /
#mcs9
A Little Outside HelpP H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G )
H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 0 3 3 1 0 8 8 9 9
#mcs9
Starting An Account
• Unique, interesting, sharable content
• Time & resources for maintenance
• S.M.A.R.T goals
P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 5 1 5 7 8 3 7 0 5 1#mcs9
The Nuts & Bolts
• Include school name, abbreviation, or “official”
• Provide details and links between channel & your website
• Distinguishing, square profile photo
• Public/open accountP H O T O V I A F L I C K R B Y D A W N E L L N E R ( N AT U R E S D A W N )
H T T P : / / W W W. F L I C K R . C O M / P H O T O S / N AT U R E S D A W N / 3 9 4 3 9 8 4 9 3 5
#mcs9
With Every Post Remember…
• Conversational tone
• Editorial quality
• Content is accurate, respectful, public
• Use mentions & hashtags
• Is it interesting & shareable?
P H O T O B Y S T E P H E N S A L P U K A S , C O L L E G E O F W I L L I A M & M A R Y H T T P : / / W W W. F L I C K R . C O M / P H O T O S / W I L L I A M - A N D - M A R Y / 6 1 9 4 6 7 0 7 7 7
#mcs9
Comment Policy & Spam
• On-topic, respectful interactions
• No abusive or hate language, or profanity
• No promotional posts unless deemed related & of interest to community
• Clean out spam clutter P H O T O V I A F L I C K R B Y TAT I A N A B U LY O N K O VA ( R E S S A U R E ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / R E S S A U R E / 5 6 0 0 7 3 4 0 8 3
www.wm.edu/social-media-comment-policy
#mcs9
In Case Of Emergency…
H T T P : / / W W W. D A I LY M A I L . C O . U K / N E W S / A R T I C L E - 2 4 7 6 5 0 4 / O H - N U T S - P O O R -S Q U I R R E L - L O O K S - D E VA S TAT E D - D R O P P I N G - S N A C K - T E L E G R A P H - P O L E . H T M L
Share official announcement verbatim, refer any questions to the university spokesperson
#mcs9
In The End…100 > 10,000
w w w. w m . e d u / s o c i a l - m e d i a - u s e r s - g u i d e
P H O T O V I A F L I C K R B Y R O B E R T TAY L O R ( B O B O L I N K ) H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / B O B O L I N K / 7 8 3 2 5 2 6 5 0 6 /
#mcs9
#mcs9
#mcs9
Keeping Track
Active(in the last 3 months)
#mcs9
Keeping Track
Flagged for review
#mcs9
Keeping Track
Inactive
#mcs9
Keeping Track
#mcs9
http://bit.ly/wm-smdir
Why Collect Accounts?
Listen to campus community, plus keep
tabs on activity & messaging
Enable visitors toeasily find accountsof interest & know
they’re official
P H O T O V I A F L I C K R B Y D AV I D H I L L ( P L AT Y C R Y P T U S ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / D E H I L L / 7 8 9 1 8 9 0 6 2 0#mcs9
#mcs9
#mcs9
#mcs9
Parody Accounts
• Keep an eye on content & activity
• Ask if they want to be “endorsed”
• If not violating trademarks or pretending to be official - let them be
P H O T O V I A F L I C K R B Y J O J A K E M A N ( J O J A K E M A N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J O J A K E M A N / 4 4 7 9 2 3 5 9 9 8
#mcs9
Avoid Surprises (or try to)
P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 8 1 9 9 9 7 5 7 5 2 /#mcs9
Public Submission
Form
#mcs9
Dig Around
P H O T O V I A F L I C K R B Y P E D R O E U G E N I O A N T U N E S ( P E A N T U N E S ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E A N T U N E S / 8 7 0 6 1 4 6 8 5 5 /
#mcs9
Stay AlertKeep an eye on mentions & hashtags
P H O T O V I A F L I C K R B Y P E T E R T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 1 0 5 1 7 3 6 1 7 9 3 /
#mcs9
Spread The Word
• Faculty/Staff & Student email listservs
P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
Spread The Word
• Faculty/Staff & Student email listservs
• Internal portal & public website
P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
Spread The Word
• Faculty/Staff & Student email listservs
• Internal portal & public website
P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
Spread The Word
• Faculty/Staff & Student email listservs
• Internal portal & public website
• Your social media channels
P H O T O V I A F L I C K R B Y P E D R O A L A N V E R N O N ( A L A N V E R N O N ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / A L A N V E R N O N / 4 0 9 0 1 0 7 4 8 0#mcs9
Now That You Have Their Attention (& Emails)
Start being SMUG
(Social Media User’s Group)
P H O T O V I A W I K I M E D I A B Y ( E B O R U T TA ) H T T P : / / C O M M O N S . W I K I M E D I A . O R G / W I K I /
F I L E : G O L D M A N T E L Z I E S E L . J P G#mcs9
Hang Out TogetherFacilitate conversation & knowledge sharing
P H O T O V I A F L I C K R B Y F R A N C O F O L I N I ( L I V E N AT U R E ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / L I V E N AT U R E / 1 0 6 3 9 9 5 8 4 0 4#mcs9
Establish A Common
Communication Channel
Share information, articles & events via a
Facebook or G+ groupor email listserv
P H O T O V I A F L I C K R B Y J A C K M A R I O N ( B R A D F O R D S T 2 1 9 ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 8 3 8 5 0 3 8 2 @ N 0 2 / 8 3 6 4 6 4 5 2 7 8
#mcs9
W&M SMUGest. January 2011
#mcs9
Create A (Virtual)
Home Base
P H O T O V I A F L I C K R B Y G I L L E S G O N T H I E R ( G I L L E S G O N T H I E R ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G I L L E S G O N T H I E R / 2 6 1 4 4 1 4 0 7 6
http://www.wm.edu/smug
#mcs9
Get together for group lunches or tweet-ups
Everyone’s Gotta Eat
P H O T O V I A F L I C K R B Y D AV I D ( L O N G H O R N D AV E ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 9 9 2 5 5 6 8 5 @ N 0 0 / 1 5 2 2 2 3 8 4 1
#mcs9
Go Formal
Watch a webinar
mStoner, Meet Content, HootSuite, Social Media Today, Hubspot, CASE,
Higher Ed Experts
Host in-person meetings with a featured
presenter, panel or topicP H O T O V I A F L I C K R B Y A L E J A N D R O M A L L E A ( J A N O M A )
H T T P : / / W W W. F L I C K R . C O M / P H O T O S / J A N O M A / 4 4 7 2 7 2 7 6 5 1#mcs9
Break Down Silos & Build Your Contact Base
P H O T O V I A F L I C K R B Y D W I G H T S I P L E R ( P H O T O FA R M E R ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P H O T O FA R M E R / 3 2 2 6 2 8 9 7 6 7 /
#mcs9
Keep The Barrier To Entry Low
P H O T O V I A F L I C K R B Y B R I A N S N E L S O N ( E X F O R D Y ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / E X F O R D Y / 1 1 8 4 4 8 7 0 5 0 /
#mcs9
Be Flexible, One Size Doesn’t Fit All
P H O T O V I A F L I C K R B Y L U D O V I C B E R T R O N ( L AV E R R U E ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / 2 3 9 1 2 5 7 6 @ N 0 5 / 3 5 7 1 8 0 5 3 2 1 /#mcs9
The SMUG & Social Media Worlds Are
Your Nuts To Crack
P H O T O V I A F L I C K R B Y K A I S C H R E I B E R ( G E N I S TA ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / G E N I S TA / 1 2 7 0 4 8 3 4 7 /#mcs9
Thank You Tiffany Broadbent Beker @tb623 or [email protected]
P H O T O V I A F L I C K R B Y P E T E R G T R I M M I N G ( P E T E R - T R I M M I N G ) H T T P : / / W W W. F L I C K R . C O M / P H O T O S / P E T E R - T R I M M I N G / 7 4 7 4 9 1 1 0 7 4#mcs9
