Unlocking the potential of social listening.

We listen to what people say in social media around the world, to

help companies learn about their customers, products or services.

Unlike other research agencies, we use real people to sort through

and analyse social data. Yes, we read everything… Which means

we deliver insights that go deeper and are more relevant.

The knowledge and perspective organisations gain from working

with us informs, inspires and challenges them to think and work

more effectively.

ABOUT US

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APPROACH

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We examine how

working together will

help you solve specific

problems.

We set clear goals

and define a desired

outcome.

We put our ear to the

ground and find out

what people are

saying about your

chosen topic in social

media.

We gain knowledge by

gathering unbiased

opinions.

We read every single

conversation and post.

We turn these opinions

into insights and deliver

a deeper understanding

of your business and

audience.

We help you bring

these insights back

into your organisation.

We aim to inspire your

team and turn

knowledge into action.

We work with you to

bring tangible benefits.

Explore Listen Learn Inspire

We do things in four stages…

WHY USE SOCIAL MEDIA RESEARCH?

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The ways in which people talk, share and create online (what we call social data)

gives us greater insight into what people think and how they feel about brands,

businesses, products and services. Here’s why:

UNPROMPTED Unlike other forms of market research, social data already exists. It’s

generated because people have something to say and share, not because they’re being

interrogated by a researcher in an artificial setting. Social data is a more natural reflection of

what people actually think.

ABUNDANT Comments and conversations about any given topic, typically number the tens

of thousands. Which means that social data allows you to tap into the opinions of more people

than traditional research.

GROUNDED Social media enables people to express their views in their own words, on the

platform they feel most comfortable with. They also create this content where and when they

like. So insights collected from social data are grounded in natural human behaviour and real-

life experiences.

WHY WORK WITH LISTEN + LEARN?

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To truly understand social data, you need to work differently. At Listen

+ Learn, we use traditional qualitative research techniques, but with

an innovative twist.

We don’t rely on machines to tell us what people are saying, we read

everything.

This pioneering approach to insight generation means we can give

you a deeper and more accurate picture of what people think and feel

about your product, service or business.

Our global reach and operational model also enables us to analyse

large amounts of data and deliver insights quickly and cost-effectively.

OUR AREAS OF EXPERTISE

- MARKETS

- BRANDS

- IDEAS

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MARKETS

We’ll work with you to better define your customer segmentation,

analyse your competitors and evaluate your performance in the

market.

We’ll help you:

LEARN more about your customers and find out what they want.

UNDERSTAND what customers think of you and your competitors.

DEFINE the market and your place within it.

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BRANDS

We’ll help you to stay relevant and reactive. By analysing social data,

you’ll be able to see the world as your customers do.

We’ll help you to:

SEE your brand from your consumers’ point of view.

EVALUATE and measure campaign performance.

CREATE more engaging social media content.

DEFINE the problems and opportunities for your brand.

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IDEAS

Social media is now the place most customers decide to voice their

concerns about brands and companies. Social data helps you to

identify these frustrations and feed them into your innovation and

product development process.

It’s a great way to harness customer opinion and make your business

more relevant and efficient. We’ll help you:

IDENTIFY unmet needs.

SOLVE product or service issues.

TEST new ideas and products.

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WHO WE WORK WITH

Since we launched in

2011, we’ve been

fortunate enough to work

with some of the world’s

biggest and most

exciting companies…

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CASE STUDIES

The question

If you know about cars, you’ll know about Pistonheads. It’s

one of the UK’s most popular car sites, attracting more than

5m unique visitors each month. It’s a powerful opinion former

and Haymarket was keen to make the most of this unique

community.

Our approach

We looked at how the launch of two new Porsche 911 models

played out across the lively forums. Our ability to read

everything and find deep, reliable insights meant that we

could show how opinions started and evolved, and see the

influence their journalists had on the discussion.

The answer

These insights showed how powerful the community is in

shaping opinion, which helped Pistonheads build propositions

for the marques and their agency partners.

CASE STUDY /HAYMARKET: COMMERCIALISING CONTENT

CASE STUDY /BBC: MEASURING PROGRAMME IMPACT

The question

BBC Radio wanted to know if the Woman’s Hour Power List

programme had actually worked.

Our approach

By collecting social data, as well as listening to conversations

prompted by news articles, we were able paint a comprehensive

picture of how the Power List programme was received by

listeners and by the media.

The answer

We were able to tell the BBC if people agreed with who was

included in the list and determine whether the list was successful

in provoking a debate about women’s power in society.

ROSE VAN ORDEN / SENIOR PLANNER

Firstly, what a great piece of

work, thank you so much.

As well as the Marketing and

Audiences team, the programme

team will find this hugely interesting.

The thing that strikes me is the level

of detail you achieve, analysing just

one big moment. Programme teams

rarely get such rich and insightful

analysis of their content.

”

CASE STUDY /MICROSOFT: DELIVERING MORE ENGAGING CONTENT

The question

Microsoft wanted to better understand what happens when people

talk about and research Cloud Computing online.

Our approach

We listened to the comments about Cloud and found a distinct set of

voices, people and organisations that all added to discussions in their

own unique ways. This helped us understand, profile and advise

Microsoft on how to target these different groups in the best way.

The answer

Microsoft has been using these insights to develop more effective

content to reach specific interest groups while optimising their search

campaigns.

MARK JOHNSTON / HEAD OF DIGITAL

This really helped us find

our blind spots. It gave us

a new perspective and

insight into what small and

medium sized businesses

actually look for and talk about.

Which means we can engage

with them much more effectively.

”

CASE STUDY /HAVAS EHS: AUDIENCE-LED IDEAS

The question

This leading advertising agency asked us how to best create

fresh, creative ideas that would resonate with target audiences.

Our approach

We capture and interpret comments in social media that help

Havas understand what people think about products and brands.

We also give them a broader picture of more specific client-

relevant questions – such as the ‘nature of beauty’ for one of their

cosmetics clients.

The answer

This research gives the agency audience-first insights. It also

gives their creative teams a different view of their customers, one

grounded in the reality of everyday life so they can generate new

ideas that will resonate with these audiences.

We work with some global

FMCG brands that are

learning through this kind of

'audience first' research.

What Listen & Learn Research has

given us is social listening, but with

a completely different, much richer

level of semantic and contextual

analysis.

”

BEN SILCOX / HEAD OF DATA & TECHNOLOGY

FOUNDER

Jeremy has been consumed in the

fields of research and marketing for

over 12 years working for award

winning agencies such as

FreshMinds and Verve on projects

for a number of large brands

including Microsoft, Orange, Lloyds

Banking Group, Jones Lang LaSalle,

Barclays, News International, NAO,

HMT, FCO and the Met Police.

Always interested in the evolution of

social in the research field, Jeremy

was involved in the development of

the first social communities with

Verve (winner MRS best new

agency 2010), developing

communities for the likes of Orange,

Lloyds, Which?, News International

and Vue Entertainment.

His latest venture, Listen & Learn

Research, has developed from his

passion to explore the massive

opportunity for using social media

research to create new insights and

different perspectives.

A full member of the MRS, AQR and

a regular blogger for Econsultancy,

Jeremy is focused on delivering

strong customer insight using new

social channels.

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GET IN TOUCHJeremy Hollow / Founder

Somerset House, T135 & T136 New Wing, Strand, London WC2R 1LA

t: 07799 415829

e: jeremy@listenandlearnresearch.com

w: listenandlearnresearch.com

@LALResearch

Or connect on LinkedIn

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