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Presentation for client meeting on July 14, 2014. Includes a first look at metrics (Facebook Insights), resources and suggestions for creating and scheduling content, an editorial schedule, and a look at expanding social media accounts to better promote brand as personal trainer, competitive figure model, and nutritionist.
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AM7/14 Social Media Meeting
METRICS – METHODS - CONTENT – SCHEDULING - RESOURCES
TARGET AUDIENCE
AUDIENCE REACHED &ENGAGED
Page Post Targeting (PPT):
• (Limited rollout of Enhanced PPT)
• Choose audience for individual posts based gender, location, age, educational status, etc.
• Good for specific posts.
• May want to mention that you’re using targeting. Focused conversation helps build community on your page
• Measure what works in Insights
-Social Media Examiner
AUDIENCE BY REGION
GEOGRAPHICAL REACH
GEOGRAPHICAL ENGAGEMENT
-Content Marketing Institute on SlideShare
*great for conversation, more personal
-Content Marketing Institute on SlideShare
YouTube-Content Marketing Institute on SlideShare
*except workout videos!
1. Comment on blog: week 12. Follow on Twitter: week 2
3. Retweets: weeks 3-54. Send personalized email
5. Thank you 4-1-1 method
Content
Brand Hashtag? CONSISTENCY
Campaign/Project Outreach Hashtags
Topics:
Call to Action
Repurpose content
New Content
Curated Content (keep track of ideas)
Photos:
Preferably with a human in them
Share useful articles
Usually 3 Types of posts Updates: regularly scheduled, can be spontaneous
i.e. status updates, selfies, remarks on current events in fitness/nutrition, etc.
Project Outreach: have a theme and are long term
Campaigns: used to raise awareness, start conversations, get followers to take action, and are shorter in length
Content
Only 1 in 20 posts should try to sell something
60% focus topics that market needs i.e. workout videos/recipes
25% competitive topics i.e. content that there is already plenty
of; not unique
15% niche topics Very specific, not a large audience for it
i.e. history of the leg press
Headlines: Answer their question: “why should I read
this?”
Short and to the point
Deliver what the headline promises
Contains keywords
Sense of urgency if it’s a call to action
Numbered Lists are popular
i.e. 10 reasons why now is the best time start Advocare
Best Times to Post Sun: 10:00 – 11:00 am : 4:00 – 5:00 pm : 8:00
– 9:00 pm
Mon: 9:00 – 10:00 am : 4:00 – 5:00 pm : 8:00 – 9:00 pm
Tue: 10:00 – 11:00 am : 4:00 – 5:00 pm
Wed: 10:00 – 11:00 am : 8:00 – 9:00 pm
Thu: 10:00 – 11:00 am : 6:00 – 7:00 pm : 8:00 – 9:00 pm
Fri: 9:00 – 10:00 am : 4:00 – 5:00 pm : 7:00 – 8:00 pm
Sat: 7:00 – 8:00 am : 12:00 – 1:00 pm : 9:00 – 10:00 pm
-according to Facebook Insights
Facebook: 1 x day NO MORE THAN 2 X DAY
Twitter: 3 x day NO MORE THAN 30 X DAY
YouTube: 1 x 2 weeks NO MORE THAN 3 X WEEK
?
Plan schedule 1 week- 1 month in advance?
What day should I call you to check in?
Brainstorm: Topics list
Brand #hashtag
Campaign ideas
Keywords list
Website header photo - original size?
Facebook tabs - apps to feature?
Editorial Calendar date
descriptionname of title, topic,
question
purposecall to action?cliffhanger?
formatarticle,
picture, video
distributionwebsite, FB, twitter, YT,
insta
accompanyingassociated tweets, etc.
state of content
completed?
notesrepurpose
later?
6/6/14 Photoshoot by Leila karaze Promotional Photo album Facebook - completed repurpose
6/6/14Page welcome post Promotional Status Facebook - completed
Can be used google +
6/7/14Shoulder workout
InformationalUpdate
Info text + photo Facebook - completed
twitter, Insta, pinterest
6/8/14 Advocare grocery shopping
Call to Action Video YouTube Facebook completed pinterest
6/10/14 Banana Protein Pancakes Recipe
InformationalUpdate
Info text + photo
Facebook - completed twitter, Insta, pinterest
6/12/14 Leg Workout InformationalUpdate
Video Facebook - completed Youtube, pinterest
6/19/14 PB&J Recipe InformationalUpdate
Info text + photo
Facebook - completed twitter, Insta, pinterest
6/24/14 Athlete/goal quote Inspirational Update
Text Quote Facebook - completed Tweet, add photo and
insta/google+
Public Domain Photos SplitShire
Backgrounds, things, technology
Gratisography Blog posts, headers, social
Snapographic Architecture, nature, texture
New Old Stock Blog, social, presentation
Unsplash Header, presentation, landing page
Life of Pix City, sea, texture
Picjumbo Architecture, fashion, technology, things
o Wikimedia Commons
o Instagram fo
r Chrome
o Canva
o Picasa
-and other resources
