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AirAsiaGo Lures Users To The Website Using A Slots Machine Via Facebook Application
Case Studies Travel
Aug 20, 2014
GOOGLE +
Brand Name
AirAsiaGo
Agency
Frog Walks Out
Objective
When AirAsiaGo mandated us to drive traffic into its fast growing travel portal, we decided to
rejuvenate their newly launched India’s FB page to help drive traffic. We wanted to make buzz with
an activity that engages potential customers. A promotion idea is obvious, but it had to be fun for
people to participate in it! Further, it had to also capture and showcase the several features offered by
the main portal.
Execution
Faced with this tactical objective, our team of programmers and digital strategists made a quirky
Facebook Slot machine. This slot machine titled ‘Happy-Go-Lucky’ works similar to a real life slot
machine, but with a twist.
The challenge is to play the slot machine and hit the right combination of flight, hotel and activity.
To make this application more engaging, the slot machine throws in comments to keep the user
clicking on the lever, until he gets the combination right. On getting the combination right, user gets
a chance to be part of the lucky draw.
Here is how the app works:
The user gets a chance to play the game after ‘liking’ the AirAsiaGo page .
The slot machine throws up comments to encourage the user to click on the lever until he gets the
combination right.
And this is the right combination.
And after filling the details here, user enters the lucky draw.
Here is how we promoted it.
We were prompt to reply on every query.
Results
- We got insights of over 50,000 users in just three days
- The traction on AirAsiaGo website through social media page was over 30,000 in first three
days.
- Over 6000 people have played Happy-Go-Lucky game
- The total engagement on page reached about 20,000
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