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Confidence and Creativity
Antoine Ste-Marie@theTronTweetsDigital Strategy
Desired topics
Why engagement? Our posts are just a suggestion
The more it is engaging it is the higher ranking it will appear in feed, discover and searchNew on Instagram
Quality of personalization
Synergy
@laurentianU
CreativityNeed for creativity
Social media is the chosen platformKnow your audienceBe critical
ConfidenceBreak down institutional barriers
Prove that it works and get support
Try new things, be innovative
Side effects
Side effects
TipsPersonal touch
Audience is more skeptical of traditional marketingShorter attention spans means more visualsThey want customized, and they want it now
What information do we have?Profile Recent TweetsTwitter advanced searchTrends
GIF
Easy to makeReplicates an emotionGIPHY, Laurentian
Yik Yak & Umentioned
Anonymous
Takeover
Takeover
Snapchat
Snapchat
Live broadcast
Dubsmash/Vine/Smule
Engaging and easy to make
Pic Play Post
Polls