BRANDING IN DIGITAL ERA

-- Chow Tai Fook

Anying Yang

Chow Tai Fook

• Founded since 1929 - present• The Largest Hong Kong Listed Jeweler by

Market Capitalization• Philosophy: Sincerity · Eternity• Opened 1000th jewelry POS* in Beijing,

China in 2010

*POS: Point of Sale

Audiences &

Customers

Main products Diamond & Gold jewelryFocal AudienceAnyone with the need of buying jewelryTarget AudienceMarrying couples

Social medias…

Continues…■WeiboThe most popular social media platform in ChinaDaily posts from Chow Tai FookDaily gold priceEvents and activitiesRelevant major trends

Internet Marketing

Smartphones and tablets…

Smartphone Applications

Thank you

--Anying Yang