Adidas COMPETITOR ANALYSIS

Footwear – 2017 - Pakistan

Competitor’s Social Media Statistical Analysis of Competitors

8,369,839 Fans 18,607,176 Fans 132,217 Fans15,121,155 Fans

743k Followers 1.56m Followers 8,575 Followers1.42m Followers

1.3m Followers 5.9m Followers 145 Followers5.4m Followers

- Nike is majorly focusing on Marathon that happens in US especially.

- Celebrity endorsements can be seen in different posts on Nike’s page.

- They are mainly focusing on the theme of Sports rather than Gyn.

- They also did the live Facebook session during the NBA tournament.

- Their major content theme is Gym.

- Inspirational captions are going alongside the Pictures with people doing Exercise.

- Boxing theme has also been followed.

- Puma is focusing the college going young adults.

- They are not posting so much, they post once in a while.

- The major theme of their posts are “Running Streets”.

- The Weeknd (Singer) can be seen in their latest posts.

- Cat is posting about “Pakistan”. They have heir own website as well as Facebook page to facilitate Pakistani customers.

- They are promoting their new shoes as well as in caption they have also mentioned the price of those shoes.

- They are the only footwear brand who are actively replying to the comments they are getting on their posts.

Website Analysis(October 2017)

Nike (Website Analysis)Source: Similarweb.com

Reebok (Website Analysis)Source: Similarweb.com

Puma (Website Analysis)Source: Similarweb.com

CAT (Website Analysis)Source: Similarweb.com

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