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VISUAL CONTENT
Act like it’s 2016!
ON SOCIAL PLATFORMS
Trends and Insights
Meet Mary Meeker
EVERY YEAR SHE MAKESInternet Trends Analysis
A pure gold
hidden in …
213 slides
… a pile of
simpleWe make it
2016 visual content
TRENDS
On Social Platforms
0
0.5
1
1.5
2
2.5
3
3.5
2012 2013 2014 2015
Continues to riseVisual Usage
Facebook DailyVideo Views (Billion)
0
2
4
6
8
Q4:14 Q1:15 Q2:15 Q3:15
Number of Photos Shared on Select Platforms (Billion)
Select Platforms are: Snapchat, Facebook Messenger, Instagram, WhatsApp, Facebook
Communicates with images
New Generation
RATHER THAN TEXT
MILLENNIAL SOCIAL NETWORKEngagement Leaders
According to Reach Amount and Minutes per Visitor
Are visual
Facebook Instagram Snapchat
So What?
5 insights
ON HOW TO USEVisual Content
like it’s 2010
STOP USINGYour Visuals
Are Killing your brandCHEESE & BORING VISUALS
think
STORYTELLING
PERSONAL
CREATIVE
IS YOUR CONTENTAuthentic?
People want more
Self-Expression
THAN EVER
Evolution of simple Self-Expression
1990’s 2015
LET THEM BEA Part of your
Story
But in a good way
Say hello to
Real-live Video
Real-live Platforms
Periscope Facebook Live
Mass audience, Yet Personal
Imaged-based
PLATFORMS
Expand your business on
For salesPinterest
ARE FINDING / SHOPPING FOR PRODUCTS THERE
55% of Pinterest Users
THIS DECK WAS DESIGNED BY:
PRESENTATION COMPANY THAT MAKES IDEAS SHINE
CREDITS
Mary Meeker's 2016 Internet Trends Report
Unsplash
Snapchat, Facebook