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A new study on the usage of Instagram from Philippine users for 2014.
Citation preview
Instagram Usage in the Philippines 2014
Jason Cruz
Almost all Filipino users access
Instagram on a daily basis.
0
5
10
15
20
25
30
35
40
45
50
1-4 times a week 5-7 times a week 8-14 times a week More than twice a
day, daily
%
Filipino Instagram users
take pictures of food.
9/10
Share pictures of travel and scenery. 80%
Take a #selfie!
62%
Takes pictures of
fashion and
accessories.
Takes pictures of
pets and other
animals.
47% 44%
45%
Take pictures of inanimate objects
and print (books, pictures, quotes).
70% 20%
Instagram has a large female user-base.
10% LGBT users.
88%
How many Filipino Instagram users are under 35?
Most Instagram users in the Philippines
are income-earners.
2/3
What about the other 1/3?
16%
Students 8%
Unemployed
94% of Instagram users in the
Philippines use a smartphone.
The rest use tablets.
Share Instagram pictures on Twitter.
79%
¾ share Instagram pictures on Facebook.
Don’t share outside of Instagram at all.
9%
63% follow
more than five
bloggers and
influencers.
Almost half follow at least
five brands on Instagram. All in all, 86% of Instagram users follow at
least one brand on this platform.
When it comes to
Instagram video, it’s all
about entertainment.
% who picked
Entertainment
Quality
Story
Value to Self
Celebrity or Endorser
Length
Sample Size: 100 individuals
Location: Philippines
Method: Online Survey
Date: Jan 28, 2013
Tool: Survey Monkey
Survey Link: surveymonkey.com/s/WH2YFR7
Questions?
Jason Cruz
Twitter.com/jsncruz
Instagram.com/jsncruz
Jsncruz.com
Image Credits
Intro and End Slides – androidbit.com
Slide 2 – invisiblechildren.com
Slide 3 – finedininglovers.com
Slide 4 – malate.wordpress.com
Slide 5 – nypost.com
Slide 6 – iwantyourstyle.com
Slide 7 – stateschronicle.com
Slide 8 – wikicommons
Slide 9 – betterbusiness.torkusa.com
Slide 10 – article.wn.com
Slide 11 – article.wn.com
Slide 12 – petapixel.com
Slide 13 – ricoh-gr-diary.blogspot.com
Slide 14 – mashable.com
Slide 15 – zowchow.com
Slide 16 – phonedog.com
Slide 17 – martybugs.net
Slide 18 – thisisnotadvertising.wordpress.com
Slide 19 – themoviewaffler.com
Thank you to:
• WhenInManila.com bloggers
• MRM Worldwide Manila CMGT team
• Filipino Bloggers Worldwide
• CDM Program members
• Filipino Instagram users
The data in this study is FREE TO USE with attribution.