21
Instagram Usage in the Philippines 2014 Jason Cruz

A Snapshot of Instagram Usage in the Philippines - 2014

Embed Size (px)

DESCRIPTION

A new study on the usage of Instagram from Philippine users for 2014.

Citation preview

Page 1: A Snapshot of Instagram Usage in the Philippines - 2014

Instagram Usage in the Philippines 2014

Jason Cruz

Page 2: A Snapshot of Instagram Usage in the Philippines - 2014

Almost all Filipino users access

Instagram on a daily basis.

0

5

10

15

20

25

30

35

40

45

50

1-4 times a week 5-7 times a week 8-14 times a week More than twice a

day, daily

%

Page 3: A Snapshot of Instagram Usage in the Philippines - 2014

Filipino Instagram users

take pictures of food.

9/10

Page 4: A Snapshot of Instagram Usage in the Philippines - 2014

Share pictures of travel and scenery. 80%

Page 5: A Snapshot of Instagram Usage in the Philippines - 2014

Take a #selfie!

62%

Page 6: A Snapshot of Instagram Usage in the Philippines - 2014

Takes pictures of

fashion and

accessories.

Takes pictures of

pets and other

animals.

47% 44%

Page 7: A Snapshot of Instagram Usage in the Philippines - 2014

45%

Take pictures of inanimate objects

and print (books, pictures, quotes).

Page 8: A Snapshot of Instagram Usage in the Philippines - 2014

70% 20%

Instagram has a large female user-base.

10% LGBT users.

Page 9: A Snapshot of Instagram Usage in the Philippines - 2014

88%

How many Filipino Instagram users are under 35?

Page 10: A Snapshot of Instagram Usage in the Philippines - 2014

Most Instagram users in the Philippines

are income-earners.

2/3

Page 11: A Snapshot of Instagram Usage in the Philippines - 2014

What about the other 1/3?

16%

Students 8%

Unemployed

Page 12: A Snapshot of Instagram Usage in the Philippines - 2014

94% of Instagram users in the

Philippines use a smartphone.

Page 13: A Snapshot of Instagram Usage in the Philippines - 2014

The rest use tablets.

Page 14: A Snapshot of Instagram Usage in the Philippines - 2014

Share Instagram pictures on Twitter.

79%

Page 15: A Snapshot of Instagram Usage in the Philippines - 2014

¾ share Instagram pictures on Facebook.

Page 16: A Snapshot of Instagram Usage in the Philippines - 2014

Don’t share outside of Instagram at all.

9%

Page 17: A Snapshot of Instagram Usage in the Philippines - 2014

63% follow

more than five

bloggers and

influencers.

Page 18: A Snapshot of Instagram Usage in the Philippines - 2014

Almost half follow at least

five brands on Instagram. All in all, 86% of Instagram users follow at

least one brand on this platform.

Page 19: A Snapshot of Instagram Usage in the Philippines - 2014

When it comes to

Instagram video, it’s all

about entertainment.

% who picked

Entertainment

Quality

Story

Value to Self

Celebrity or Endorser

Length

Page 20: A Snapshot of Instagram Usage in the Philippines - 2014

Sample Size: 100 individuals

Location: Philippines

Method: Online Survey

Date: Jan 28, 2013

Tool: Survey Monkey

Survey Link: surveymonkey.com/s/WH2YFR7

Questions?

Jason Cruz

Twitter.com/jsncruz

Instagram.com/jsncruz

Jsncruz.com

Page 21: A Snapshot of Instagram Usage in the Philippines - 2014

Image Credits

Intro and End Slides – androidbit.com

Slide 2 – invisiblechildren.com

Slide 3 – finedininglovers.com

Slide 4 – malate.wordpress.com

Slide 5 – nypost.com

Slide 6 – iwantyourstyle.com

Slide 7 – stateschronicle.com

Slide 8 – wikicommons

Slide 9 – betterbusiness.torkusa.com

Slide 10 – article.wn.com

Slide 11 – article.wn.com

Slide 12 – petapixel.com

Slide 13 – ricoh-gr-diary.blogspot.com

Slide 14 – mashable.com

Slide 15 – zowchow.com

Slide 16 – phonedog.com

Slide 17 – martybugs.net

Slide 18 – thisisnotadvertising.wordpress.com

Slide 19 – themoviewaffler.com

Thank you to:

• WhenInManila.com bloggers

• MRM Worldwide Manila CMGT team

• Filipino Bloggers Worldwide

• CDM Program members

• Filipino Instagram users

The data in this study is FREE TO USE with attribution.